| Alternative ways of seeking knowledge in consumer research LA Hudson, JL Ozanne Journal of consumer research 14 (4), 508-521, 1988 | 2320 | 1988 |
| Transformative service research: an agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013 | 1179 | 2013 |
| Transformative service research: advancing our knowledge about service and well-being L Anderson, AL Ostrom Journal of service research 18 (3), 243-249, 2015 | 589 | 2015 |
| Street art, sweet art? Reclaiming the “public” in public place LM Visconti, JF Sherry Jr, S Borghini, L Anderson Journal of consumer research 37 (3), 511-529, 2010 | 454 | 2010 |
| Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ... Journal of Research for Consumers, 2011 | 359 | 2011 |
| The changing role of the health care customer: review, synthesis and research agenda JR McColl-Kennedy, H Snyder, M Elg, L Witell, A Helkkula, SJ Hogan, ... Journal of Service Management 28 (1), 2-33, 2017 | 230 | 2017 |
| Community action research JL Ozanne, L Anderson Journal of Public Policy & Marketing 29 (1), 123-137, 2010 | 181 | 2010 |
| Exploring diversity in consumer research JL Ozanne, LA Hudson Interpretive consumer research 7, 1-9, 1989 | 177 | 1989 |
| Elevating the human experience (HX) through service research collaborations: introducing ServCollab RP Fisk, L Alkire, L Anderson, DE Bowen, T Gruber, AL Ostrom, L Patricio Journal of Service Management 31 (4), 615-635, 2020 | 166 | 2020 |
| Billions of impoverished people deserve to be better served: A call to action for the service research community RPP Fisk, L Anderson, DE Bowen, T Gruber, A Ostrom, L Patrício, ... Journal of Service Management 27 (1), 43-55, 2016 | 155 | 2016 |
| Symbiotic postures of commercial advertising and street art S Borghini, LM Visconti, L Anderson, JF Sherry, Jr Journal of Advertising 39 (3), 113-126, 2010 | 134 | 2010 |
| Responsibility and well-being: resource integration under responsibilization in expert services L Anderson, J Spanjol, JG Jefferies, AL Ostrom, C Nations Baker, ... Journal of Public Policy & Marketing 35 (2), 262-279, 2016 | 123 | 2016 |
| A coconstructed world: Adolescent self-socialization on the internet L Anderson, DB McCabe Journal of Public Policy & Marketing 31 (2), 240-253, 2012 | 102 | 2012 |
| Surrounded by services: a new lens for examining the influence of services as social structures on well-being L Anderson, AL Ostrom, MJ Bitner working study, WP Carey School of Business, Arizona State University …, 2011 | 97 | 2011 |
| METHODOLOGICAL LIMITATIONS OF THE HEDONIC CONSUMPTION PARADIGM AND A POSSIBLE ALTERNATIVE: A SUBJECTIVIST APPROACH. LA Hudson, JB Murray Advances in consumer research 13 (1), 1986 | 76 | 1986 |
| Exploring dualities of service innovation: implications for service research L Witell, L Anderson, RJ Brodie, M Colurcio, B Edvardsson, P Kristensson, ... Journal of Services Marketing 29 (6/7), 436-441, 2015 | 69 | 2015 |
| Service system transformation through service design: Linking analytical dimensions and service design approaches K Koskela-Huotari, L Patrício, J Zhang, IO Karpen, D Sangiorgi, ... Journal of Business Research 136, 343-355, 2021 | 62 | 2021 |
| Immigration, culture, and ethnicity in transformative consumer research D Crockett, L Anderson, SA Bone, A Roy, JJ Wang, G Coble Journal of Public Policy & Marketing 30 (1), 47-54, 2011 | 59 | 2011 |
| Transformative service research: An emerging subfield focused on service and well-being AL Ostrom, D Mathras, L Anderson Handbook of service marketing research, 557-579, 2014 | 56 | 2014 |
| Building confidence in creativity: MBA students L Anderson Marketing Education Review 16 (1), 91-96, 2006 | 55 | 2006 |
Raymond P. FiskDistinguished Professor Emeritus of Marketing, Texas State UniversityBestätigte E-Mail-Adresse bei txstate.edu