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Sean Sands
Sean Sands
Professor & Associate Dean, Swinburne University of Technology
Bestätigte E-Mail-Adresse bei swin.edu.au - Startseite
Titel
Zitiert von
Zitiert von
Jahr
From data to action: How marketers can leverage AI
C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis
Business horizons 63 (2), 227-243, 2020
5562020
The role of fashionability in second-hand shopping motivations
C Ferraro, S Sands, J Brace-Govan
Journal of retailing and consumer services 32, 262-268, 2016
3742016
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
JD Newton, Y Tsarenko, C Ferraro, S Sands
Journal of Business Research 68 (9), 1974-1981, 2015
3312015
Unreal influence: Leveraging AI in influencer marketing
S Sands, CL Campbell, K Plangger, C Ferraro
European Journal of Marketing 56 (6), 1721-1747, 2022
2832022
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
C Campbell, K Plangger, S Sands, J Kietzmann
Journal of Advertising 51 (1), 22-38, 2022
2272022
Understanding retail experiences-the case for ethnography
MJ Healy, MB Beverland, H Oppewal, S Sands
International Journal of Market Research 49 (6), 751-778, 2007
2082007
Segmenting consumer reactions to social network marketing
C Campbell, C Ferraro, S Sands
European Journal of Marketing 48 (3/4), 432-452, 2014
2042014
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
S Sands, C Ferraro, V Demsar, G Chandler
Business Horizons 65 (6), 777-788, 2022
1992022
Environmentally conscious consumption: The role of retailers and peers as external influences
Y Tsarenko, C Ferraro, S Sands, C McLeod
Journal of Retailing and Consumer Services 20 (3), 302-310, 2013
1952013
Segmenting multichannel consumers across search, purchase and after-sales
S Sands, C Ferraro, C Campbell, J Pallant
Journal of Retailing and Consumer Services 33, 62-71, 2016
1832016
Managing the human–chatbot divide: how service scripts influence service experience
S Sands, C Ferraro, C Campbell, HY Tsao
Journal of Service Management 32 (2), 246-264, 2021
1782021
Dynamic marketing capabilities view on creating market change
R Kachouie, F Mavondo, S Sands
European Journal of Marketing 52 (5/6), 1007-1036, 2018
1572018
The effects of in-store themed events on consumer store choice decisions
S Sands, H Oppewal, M Beverland
Journal of Retailing and Consumer services 16 (5), 386-395, 2009
1382009
Product customization: A profile of consumer demand
J Pallant, S Sands, I Karpen
Journal of Retailing and Consumer Services 54, 102030, 2020
1342020
Augmented reality and the customer journey: An exploratory study
B Romano, S Sands, JI Pallant
Australasian Marketing Journal 29 (4), 354-363, 2021
1202021
Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers
C Ferraro, A Hemsley, S Sands
Business Horizons 66 (4), 463-479, 2023
1002023
Uncovering wicked problem’s system structure: seeing the forest for the trees
AM Kennedy, S Kapitan, N Bajaj, A Bakonyi, S Sands
Journal of Social Marketing 7 (1), 51-73, 2017
872017
The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior.
S Sands, H Oppewal, M Beverland
Advances in Consumer Research 35, 2008
792008
Who shares? Profiling consumers in the sharing economy
S Sands, C Ferraro, C Campbell, J Kietzmann, VV Andonopoulos
Australasian Marketing Journal 28 (3), 22-33, 2020
782020
What drives consumers to engage with influencers? Segmenting consumer response to influencers: Insights for managing social-media relationships
JR Farrell, C Campbell, S Sands
Journal of Advertising Research 62 (1), 35-48, 2022
722022
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