| Emotional brand attachment: a factor in customer-bank relationships S Levy, H Hino International Journal of Bank Marketing 34 (2), 136-150, 2016 | 341 | 2016 |
| How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity S Levy, Y Gvili Journal of Advertising Research 55 (1), 95-109, 2015 | 234 | 2015 |
| Consumer engagement with eWOM on social media: The role of social capital Y Gvili, S Levy Online information review 42 (4), 482-505, 2018 | 228 | 2018 |
| Antecedents of attitudes toward eWOM communication: differences across channels Y Gvili, S Levy Internet Research 26 (5), 1030-1051, 2016 | 199 | 2016 |
| Does advertising matter to store brand purchase intention? A conceptual framework S Levy, H Gendel‐Guterman Journal of Product & Brand Management 21 (2), 89-97, 2012 | 108 | 2012 |
| Does usage level of online services matter to customers’ bank loyalty? S Levy Journal of Services Marketing 28 (4), 292-299, 2014 | 104 | 2014 |
| Consumer engagement in sharing brand-related information on social commerce: The roles of culture and experience Y Gvili, S Levy Journal of Marketing Communications 27 (1), 53-68, 2021 | 96 | 2021 |
| Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM S Levy, Y Gvili International Journal of Advertising 39 (2), 232-257, 2020 | 53 | 2020 |
| Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types S Levy International Journal of Bank Marketing 40 (4), 679-700, 2022 | 52 | 2022 |
| The influence of product involvement on consumers’ interactive processes in interactive television S Levy, ID Nebenzahl Marketing Letters 19, 65-77, 2008 | 51 | 2008 |
| To be (vaccinated) or not to be: the effect of media exposure, institutional trust, and incentives on attitudes toward COVID-19 vaccination D Zimand-Sheiner, O Kol, S Frydman, S Levy International Journal of Environmental Research and Public Health 18 (24), 12894, 2021 | 46 | 2021 |
| It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts D Zimand Sheiner, O Kol, S Levy Journal of Research in Interactive Marketing 15 (4), 641-660, 2021 | 42 | 2021 |
| Does consumers' personal involvement have an influence on store brand buying proneness? H Gendel-Guterman, S Levy Journal of Consumer Marketing 30 (7), 553-562, 2013 | 42 | 2013 |
| Engagement of ethnic-minority consumers with electronic word of mouth (eWOM) on social media: The pivotal role of intercultural factors S Levy, Y Gvili, H Hino Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2608 …, 2021 | 41 | 2021 |
| The value (s) of information on social network sites: The role of user personality traits Y Gvili, O Kol, S Levy European Review of Applied Psychology 70 (2), 100511, 2020 | 41 | 2020 |
| The sweet smell of advertising: the essence of matching scents with other ad cues Y Gvili, S Levy, M Zwilling International Journal of Advertising 37 (4), 568-590, 2018 | 40 | 2018 |
| Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image H Gendel-Guterman, S Levy Journal of Product & Brand Management 26 (2), 204-222, 2017 | 37 | 2017 |
| Fears, discrimination and perceived workplace promotion Z Sheaffer, S Levy, E Navot Baltic Journal of Management 13 (1), 2-19, 2018 | 32 | 2018 |
| Programme involvement and interactive behavior in interactive television S Levy, ID Nebenzahl International Journal of Advertising 25 (3), 309-332, 2006 | 30 | 2006 |
| I Share, Therefore I Trust: A moderated mediation model of the influence of eWOM engagement on social commerce Y Gvili, S Levy Journal of Business Research 166, 114131, 2023 | 22 | 2023 |
Hooman EstelamiProfessor of Marketing, Fordham UniversityBestätigte E-Mail-Adresse bei fordham.edu
Hooman EstelamiProfessor of Marketing, Fordham UniversityBestätigte E-Mail-Adresse bei fordham.edu