| Purchasing pirated software: an initial examination of Chinese consumers F Wang, H Zhang, H Zang, M Ouyang Journal of consumer marketing 22 (6), 340-351, 2005 | 434 | 2005 |
| Opinion leadership vs. para-social relationship: Key factors in influencer marketing S Farivar, F Wang, Y Yuan Journal of Retailing and Consumer Services 59, 102371, 2021 | 313 | 2021 |
| Online review helpfulness: Impact of reviewer profile image S Karimi, F Wang Decision Support Systems 96, 39-48, 2017 | 283 | 2017 |
| How can the web help build customer relationships?: an empirical study on e-tailing F Wang, M Head Information & Management 44 (2), 115-129, 2007 | 277 | 2007 |
| A relationship‐building model for the Web retail marketplace F Wang, M Head, N Archer Internet Research 10 (5), 374-384, 2000 | 208 | 2000 |
| Effective influencer marketing: A social identity perspective S Farivar, F Wang Journal of Retailing and Consumer Services 67, 103026, 2022 | 199 | 2022 |
| Does advertising create sustained firm value? The capitalization of brand intangible F Wang, XPS Zhang, M Ouyang Journal of the Academy of Marketing Science 37 (2), 130-143, 2009 | 175 | 2009 |
| E-tailing: An analysis of web impacts on the retail market F Wang, M Head, N Archer Journal of business strategies 19 (1), 73-93, 2002 | 135 | 2002 |
| Followers' problematic engagement with influencers on social media: An attachment theory perspective S Farivar, F Wang, O Turel Computers in Human Behavior 133, 107288, 2022 | 112 | 2022 |
| Artificial intelligence in education: A systematic literature review S Wang, F Wang, Z Zhu, J Wang, T Tran, Z Du Expert Systems with Applications 252, 124167, 2024 | 104 | 2024 |
| This product works well (for me): The impact of first-person singular pronouns on online review helpfulness F Wang, S Karimi Journal of Business Research 104, 283-294, 2019 | 88 | 2019 |
| Gaussian process regression stochastic volatility model for financial time series J Han, XP Zhang, F Wang IEEE Journal of Selected Topics in Signal Processing 10 (6), 1015-1028, 2016 | 69 | 2016 |
| Firm web visibility and its business value F Wang, L Vaughan Internet Research 24 (3), 292-312, 2014 | 57 | 2014 |
| The role of the Internet in changing industry competition F Wang, XPS Zhang Information & Management 52 (1), 71-81, 2015 | 42 | 2015 |
| Virtually human: anthropomorphism in virtual influencer marketing E Dabiran, S Farivar, F Wang, G Grant Journal of Retailing and Consumer Services 79, 103797, 2024 | 35 | 2024 |
| Signal Processing for Finance, Economics, and Marketing: Concepts, framework, and big data applications XPS Zhang, F Wang IEEE Signal Processing Magazine 34 (3), 14-35, 2017 | 34 | 2017 |
| Who needs to be more visible online? The value implications of web visibility and firm heterogeneity F Wang, B Xu Information & Management 54 (4), 506-515, 2017 | 33 | 2017 |
| A model for Web‐based information systems in e‐retailing F Wang, MM Head Internet Research 11 (4), 310-321, 2001 | 33 | 2001 |
| Performance growth and opportunistic marketing spending DM Hanssens, F Wang, XP Zhang International Journal of Research in Marketing 33 (4), 711-724, 2016 | 29 | 2016 |
| Information multidimensionality in online customer reviews F Wang, Z Du, S Wang Journal of Business Research 159, 113727, 2023 | 28 | 2023 |