| Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe B Nyagadza, G Mazuruse, A Muposhi, F Chigora Tourism Critiques: Practice and Theory 3 (1), 42-71, 2022 | 31 | 2022 |
| Consumers’ behavioural intention to adopt mobile banking in rural Sub-Saharan Africa using an extension of technology acceptance model: Lessons from Zimbabwe J Muzurura, F Chigora International Journal of Business, Economics and Management 6 (6), 316-334, 2019 | 25 | 2019 |
| Awareness completes brand loyalty: Reality of Zimbabwe tourism destination F Chigora, P Zvavahera Business and Management Horizons 3 (2), 60-69, 2015 | 25 | 2015 |
| Entrepreneurship: An engine for economic growth P Zvavahera, F Chigora, R Tandi International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 19 | 2018 |
| Agritourism: a source for socio-economic transformation in developing economies P Zvavahera, F Chigora Qeios, 2023 | 15 | 2023 |
| Revisiting nation branding: An infrastructure financing perspective in Zimbabwe F Chigora, T Kapesa, P Svongoro International Journal of Financial, Accounting, and Management 3 (2), 179-192, 2021 | 14 | 2021 |
| Be green and you are branded: Case of Small to Medium Enterprises in Zimbabwe Tourism Sector F Chigora, P Zvavahera Journal of Entrepreneurship and Business Innovation 2 (2), 1-13, 2015 | 14 | 2015 |
| Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective F Chigora, J Ndlovu, P Zvavahera Journal of Sustainable Tourism and Entrepreneurship 2 (3), 133-146, 2021 | 13 | 2021 |
| Technology application in tourism events: Case of Africa B Nyagadza, T Chuchu, F Chigora Digital transformation and innovation in tourism events, 107-116, 2022 | 12 | 2022 |
| Towards establishing Zimbabwe Tourism destination brand equity variables through sustainable community involvement F Chigora, E Mutambabra, J Ndlovu, J Muzurura, P Zvavahera African Journal of Hospitality, Tourism and Leisure 9 (5), 1094-1110, 2020 | 11 | 2020 |
| Futurology of ethical tourism digital & social media marketing post COVID-19 B Nyagadza, F Chigora COVID-19 and the Tourism Industry, 92-108, 2022 | 10 | 2022 |
| The fourth industrial revolution and the imperatives of African States’ sovereignty over natural resources B Nyagadza, I Kabonga, PM Hlungwani, F Chigora, T Rukasha From# RhodesMustFall Movements to# HumansMustFall Movements: African …, 2021 | 10 | 2021 |
| City marketing to city branding: A novel practice in Zimbabwe destination branding F Chigora, M Hoque African Journal of Hospitality, Tourism and Leisure 7 (4), 1-14, 2018 | 10 | 2018 |
| Social media and brand equity: Reality for small to medium enterprises in Zimbabwe tourism industry F Chigora International Journal of Innovative Research & Development 5 (4), 23-29, 2016 | 10 | 2016 |
| Forecasting 2 emission for Zimbabwe’s tourism destination vibrancy: A univariate approach using box-Jenkins ARIMA model F Chigora, N Thabani, E Mutambara African Journal of Hospitality, Tourism and Leisure 8 (2), 1-15, 2019 | 8 | 2019 |
| Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination F Chigora, M Hoque African Journal of Hospitality, Tourism and Leisure 7 (4), 1-13, 2018 | 8 | 2018 |
| The Rural Market and Urban Market Integration: A marketing panacea to economic development issues of Zimbabwe C Vutete, F Chigora Business and economic research 6 (1), 234-247, 2016 | 8 | 2016 |
| Branding in the post-truth news era: A social media hegemony in Zimbabwe tourism brand equity modelling F Chigora, E Mutambara African Journal of Hospitality, Tourism and Leisure 8 (2), 1-14, 2019 | 7 | 2019 |
| Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review F Chigora, J Ndlovu, B Nyagadza Cogent Social Sciences 10 (1), 2318867, 2024 | 6 | 2024 |
| Comprehending determinants of demand: Zimbabwe tourism destination scenario F Chigora, C Vutete International and Business 1 (2), 17-19, 2015 | 6 | 2015 |
Joram NdlovuAssociate Professor, University of KwaZulu-NatalBestätigte E-Mail-Adresse bei ukzn.ac.za