| Distribución comercial aplicada S Molinillo Jiménez Esic, 2020 | 325 | 2020 |
| Generation Z within the workforce and in the workplace: A bibliometric analysis MD Benítez-Márquez, EM Sánchez-Teba, G Bermúdez-González, ... Frontiers in psychology 12, 736820, 2022 | 216 | 2022 |
| La franquicia.: elementos, relaciones y estrategias GJB González ESIC Editorial, 2002 | 158 | 2002 |
| Internal market orientation: An empirical research in hotel sector JL Ruizalba, G Bermúdez-González, MA Rodríguez-Molina, MJ Blanca International Journal of Hospitality Management 38, 11-19, 2014 | 133 | 2014 |
| Manual de marketing MDG Sánchez Esic, 2008 | 127 | 2008 |
| Distribución comercial aplicada 2ª ed. SM Jiménez Esic Editorial, 2014 | 94 | 2014 |
| Destination image, satisfaction and destination loyalty in cruise tourism: the case of Malaga (Spain) EC Ruiz, GB González, DT Zamora Tourism & Management Studies 14 (1), 58-68, 2018 | 62 | 2018 |
| Understanding the impact of internal marketing practices on both employees' and managers' organizational commitment in elderly care homes G Bermúdez-González, I Sasaki, D Tous-Zamora Journal of Service Theory and Practice 26 (1), 28-49, 2016 | 45 | 2016 |
| Modelo de administración de marcas: un enfoque teórico basado en la teoría general de sistemas MM García, GB González, Z Li, FP Guerrero Esic market 49 (159), 93-117, 2018 | 43 | 2018 |
| Mapping the Knowledge of CSR and Sustainability EM Sánchez-Teba, MD Benítez-Márquez, G Bermúdez-González, ... Sustainability 13 (18), 10106, 2021 | 32 | 2021 |
| Are smart-city projects citizen-centered? EM Sánchez-Teba, GJ Bermúdez-González Social Sciences 8 (11), 309, 2019 | 16 | 2019 |
| Human systematic innovation helix: Knowledge management, emotional intelligence and entrepreneurial competency CD Blázquez Puerta, G Bermúdez-González, IP Soler García Sustainability 14 (7), 4296, 2022 | 13 | 2022 |
| Executives’ knowledge management and emotional intelligence role: Dynamizing factor towards open innovation CDB Puerta, GB González, IPS García Journal of Open Innovation: Technology, Market, and Complexity 7 (1), 83, 2021 | 12 | 2021 |
| La ética como generadora de confianza y crecimiento en tiempos de crisis en las pyme del sector TIC de Madrid C del Val Merino, GJB González, DT Zamora Revista de Estudios Empresariales. Segunda Época, 6-20, 2013 | 10 | 2013 |
| Generation z young people’s perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention G Bermúdez-González, EM Sánchez-Teba, MD Benítez-Márquez, ... Foods 11 (1), 53, 2021 | 9 | 2021 |
| Measuring the socioeconomic development of selected balkan countries and hungary: A comparative analysis for sustainable growth K Soreg, G Bermudez-Gonzalez Sustainability 13 (2), 736, 2021 | 9 | 2021 |
| The emotional intelligence of senior executives and their effect on products innovation and on processes innovation CDB Puerta, GB González Journal of Business, Universidad del Pacífico (Lima, Peru) 11 (1), 14-26, 2019 | 9 | 2019 |
| Exploring the antecedents of cruisers’ destination loyalty: Cognitive destination image and cruisers’ satisfaction MD Benitez-Marquez, G Bermudez-Gonzalez, EM Sanchez-Teba, ... Mathematics 9 (11), 1218, 2021 | 7 | 2021 |
| Estudio de la imagen corporativa de las residencias de mayores en el sector solidario DT Zamora, GB González CIRIEC-España, Revista de Economía Pública, Social y Cooperativa, 175-202, 2011 | 7 | 2011 |
| Satisfacción y fidelidad en la relación franquiciador–franquiciado GJ Bermúdez González Tesis doctoral. Departamento de economía y administración de Empresas de la …, 2001 | 7 | 2001 |
