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Man Lai Cheung
Man Lai Cheung
University of Newcastle
Bestätigte E-Mail-Adresse bei mmu.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
ML Cheung, G Pires, PJ Rosenberger
Asia Pacific Journal of Marketing and Logistics 32 (3), 695-720, 2020
6122020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
ML Cheung, GD Pires, PJ Rosenberger III
International Journal of Economics and Business Research 17 (3), 243-261, 2019
3242019
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting
Australasian Marketing Journal 29 (2), 118-131, 2021
2382021
“I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
ML Cheung, WKS Leung, ECX Aw, KY Koay
Journal of Retailing and Consumer Services 66, 102940, 2022
2252022
Driving consumer–brand engagement and co-creation by brand interactivity
ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira
Marketing Intelligence & Planning 38 (4), 523-541, 2020
2082020
Examining consumers’ adoption of wearable healthcare technology: The role of health attributes
ML Cheung, KY Chau, MHS Lam, G Tse, KY Ho, SW Flint, DR Broom, ...
International journal of environmental research and public health 16 (13), 2257, 2019
1802019
Social media influencer marketing: The moderating role of materialism
KY Koay, ML Cheung, PCH Soh, CW Teoh
European Business Review 34 (2), 224-243, 2022
1642022
Driving COBRAs: the power of social media marketing
ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira
Marketing Intelligence & Planning 39 (3), 361-376, 2021
1632021
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin
Journal of retailing and consumer services 61, 102574, 2021
1592021
The role of social media elements in driving co-creation and engagement
ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang
Asia Pacific Journal of Marketing and Logistics 33 (10), 1994-2018, 2021
1132021
Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit
ML Cheung, H Ting, JH Cheah, MNS Sharipudin
Journal of Product & Brand Management 30 (1), 28-43, 2021
1092021
An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries
MX Yang, X Tang, ML Cheung, Y Zhang
Business Strategy and the Environment 30 (1), 566-575, 2021
1052021
Smart technology for healthcare: Exploring the antecedents of adoption intention of healthcare wearable technology
KY Chau, MHS Lam, ML Cheung, EKH Tso, SW Flint, DR Broom, G Tse, ...
Health psychology research 7 (1), 2019
962019
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
ML Cheung, WKS Leung, JH Cheah, H Ting
Journal of Vacation Marketing 28 (2), 152-170, 2022
952022
Exploring the nexus of social media influencers and consumer brand engagement
ML Cheung, WKS Leung, MX Yang, KY Koay, MK Chang
Asia Pacific Journal of Marketing and Logistics 34 (10), 2370-2385, 2022
772022
The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era
WKS Leung, ML Cheung, MK Chang, S Shi, SY Tse, L Yusrini
Journal of Hospitality and Tourism Technology 13 (3), 481-499, 2022
762022
Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong
ML Cheung, WKS Leung, H Chan
Young Consumers 22 (1), 10-27, 2021
682021
VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective
WKS Leung, MK Chang, ML Cheung, S Shi
Information Technology & People 36 (3), 1095-1125, 2023
602023
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong
T Lau, ML Cheung, GD Pires, C Chan
International Journal of Wine Business Research, 2019
602019
Exploring consumer–brand engagement: A holistic framework
ML Cheung, GD Pires, PJ Rosenberger III
European Business Review 33 (1), 2021
552021
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