| Determinants of growth and decline in mobile game diffusion J Yi, Y Lee, SH Kim Journal of Business Research 99, 363-372, 2019 | 84 | 2019 |
| Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat Y Kim, Y Park, Y Lee, K Park Electronic Word of Mouth as a Promotional Technique, 86-104, 2020 | 40 | 2020 |
| Impact of CSR news reports on firm value J Seok, Y Lee, BD Kim Asia Pacific Journal of Marketing and Logistics 32 (3), 644-663, 2020 | 32 | 2020 |
| Impact of online information on the diffusion of movies: Focusing on cultural differences Y Lee, SH Kim, KC Cha Journal of Business Research 130, 603-609, 2021 | 20 | 2021 |
| A generalized Bass model for predicting the sales patterns of motion pictures having seasonality and herd behavior Y Lee, SH Kim, KC Cha Journal of Global Scholars of Marketing Science 22 (4), 310-326, 2012 | 20 | 2012 |
| The effects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence J Suh, Y Lee, SH Kim Journal of Global Fashion Marketing 9 (2), 103-115, 2018 | 15 | 2018 |
| 시장 수준에서 영화에 대한 기대불일치가 흥행에 미치는 영향 이유석 서울대학교 대학원, 2013 | 13 | 2013 |
| Reciprocal relationship between movies and the movie-themed mobile games Y Lee, J Yi, SH Kim 마케팅연구 35 (2), 39-53, 2020 | 12 | 2020 |
| 인터넷 정보 검색 행동과 영화 흥행의 상관관계에 대한 연구 이유석， 차경천， 김상훈 경영학 연구 45 (5), 1501-1526, 2016 | 11 | 2016 |
| From intuition to intelligence: a text mining–based approach for movies' green-lighting process J Kim, Y Lee, I Song Internet Research 32 (3), 1003-1022, 2022 | 9 | 2022 |
| Look! don’t let it weigh you down: the effect of visual density on perceived product heaviness and evaluation Y Choe, Y Lee, HA Chen, SH Kim Journal of Business Research 126, 35-47, 2021 | 9 | 2021 |
| 기업의 사회적 책임 (CSR) 활동에 대한 홍보가 기업가치에 미치는 영향 석준희， 이유석， 고사랑， 김병도 경영학연구 46 (6), 1663-1688, 2017 | 9 | 2017 |
| 온라인 구전의 양 (Volume) 과 방향성 (Valence), 그리고 박물관 관람객수의 상관성에 대한 연구 석준희， 이유석， 김병도 마케팅연구 35 (3), 1-23, 2020 | 6 | 2020 |
| Psychological determinants of non-attendees’ resistance toward performing arts J Yi, Y Lee, J Suh, SH Kim Journal of Business research 149, 690-699, 2022 | 5 | 2022 |
| 배급사의 의사결정이 영화 확산에 미치는 영향: 한국시장의 사례를 중심으로 이유석， 차경천， 김상훈 마케팅연구 32 (3), 25-44, 2017 | 5 | 2017 |
| Exploring the impact of distributor’s decision making on movie diffusion: The case of Korean market Y Lee, KC Cha, SH Kim Journal of Korean Marketing Association 32 (3), 25-44, 2017 | 5 | 2017 |
| Effect of Expectation Disconfirmation on the Success of Movies: An Empirical Validation at Market Level Y Lee, SH Kim Journal of Korean Marketing Association 28 (1), 45-71, 2013 | 5 | 2013 |
| The diffusion pattern of new products: evidence from the Korean movie industry Y Lee, SH Kim, KC Cha Asian Business & Management, 1, 2022 | 4 | 2022 |
| Internet Search Behavior and Box Office Performance YS Lee, KC Cha, SH Kim Korean Management Review 45 (5), 1501-1526, 2016 | 4 | 2016 |
| Increasing returns to information and its application to the Korean movie market SH Kim, YS Lee Asia Marketing Journal 15 (1), 3, 2013 | 4 | 2013 |
Sang-Hoon KimSeoul National UniversityBestätigte E-Mail-Adresse bei snu.ac.kr