| How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry M Šerić, I Gil-Saura, ME Ruiz-Molina International Journal of Hospitality Management 39, 144-156, 2014 | 239 | 2014 |
| Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis J Mikulić, D Prebežac, M Šerić, D Krešić Tourism Management 59, 226-233, 2017 | 150 | 2017 |
| ICT, IMC, and brand equity in high-quality hotels of Dalmatia: An analysis from guest perceptions M Šerić, I Gil-Saura Journal of Hospitality Marketing & Management 21 (8), 821-851, 2012 | 148 | 2012 |
| Influence of environmental practices on brand equity, satisfaction and word of mouth MS Moise, I Gil-Saura, M Šerić, ME Ruiz Molina Journal of Brand Management 26, 646-657, 2019 | 114 | 2019 |
| How can perceived consistency in marketing communications influence customer–brand relationship outcomes? M Šerić, Đ Ozretić-Došen, V Škare European Management Journal 38 (2), 335-343, 2020 | 111 | 2020 |
| Insights on integrated marketing communications: Implementation and impact in hotel companies M Šeric, I Gil-Saura, Đ Ozretić-Došen International Journal of Contemporary Hospitality Management 27 (5), 958-979, 2015 | 107 | 2015 |
| Relationships between social Web, IMC and overall brand equity: An empirical examination from the cross-cultural perspective M Šerić European Journal of Marketing 51 (3), 646-667, 2017 | 99 | 2017 |
| Identifying drivers of destination attractiveness in a competitive environment: A comparison of approaches J Mikulić, D Krešić, D Prebežac, K Miličević, M Šerić Journal of Destination Marketing & Management 5 (2), 154-163, 2016 | 87 | 2016 |
| Destination attractiveness drivers among urban hostel tourists: An analysis of frustrators and delighters J Mikulić, D Krešić, K Miličević, M Šerić, B Ćurković International Journal of Tourism Research 18 (1), 74-81, 2016 | 69 | 2016 |
| Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry M Šerić, DG Praničević Journal of Hospitality Marketing & Management 27 (2), 218-238, 2018 | 68 | 2018 |
| Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment M Šerić, J Mikulić, I Gil-Saura Current Issues in Tourism 21 (14), 1621-1643, 2018 | 67 | 2018 |
| The impact of value co-creation in sustainable services: understanding generational differences M Bordian, I Gil-Saura, M Šerić Journal of Services Marketing 37 (2), 155-167, 2023 | 62 | 2023 |
| Customer-based brand equity building: Empirical evidence from Croatian upscale hotels M Šerić, I Gil-Saura, J Mikulić Journal of Vacation Marketing 23 (2), 133-144, 2017 | 62 | 2017 |
| Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels M Šeric, I Gil-Saura, A Mollá-Descals Journal of Service theory and Practice 26 (1), 2-27, 2016 | 60 | 2016 |
| Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction? M Šerić, I Gil-Saura International Journal of Contemporary Hospitality Management 31 (9), 3526-3546, 2019 | 57 | 2019 |
| La investigación en torno a la comunicación integrada de marketing: una revisión M Seric, I Gil Saura Cuadernos de Administración 25 (44), 63-92, 2012 | 56 | 2012 |
| Content analysis of the empirical research on IMC from 2000 to 2015 M Šerić Journal of Marketing Communications 24 (7), 647-685, 2018 | 55 | 2018 |
| Managing group work in the classroom: an international study on perceived benefits and risks based on students’ cultural background and gender M Šerić, D Garbin Praničević Management: Journal of Contemporary Management Issues 23 (1), 139-156, 2018 | 47 | 2018 |
| Trading off benefits and costs in higher education: A qualitative research with international incoming students MG Gallarza, M Šerić, M Cuadrado The international journal of management education 15 (3), 456-469, 2017 | 47 | 2017 |
| The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels M Eugenia Ruiz-Molina, I Gil-Saura, M Šerić Journal of Hospitality and Tourism Technology 4 (2), 96-118, 2013 | 43 | 2013 |