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Reto Hofstetter
Reto Hofstetter
Professor of Marketing, University of St. Gallen
Bestätigte E-Mail-Adresse bei unisg.ch - Startseite
Titel
Zitiert von
Zitiert von
Jahr
How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches
KM Miller, R Hofstetter, H Krohmer, ZJ Zhang
Journal of marketing research 48 (1), 172-184, 2011
6422011
Social ties and user-generated content: Evidence from an online social network
SK Shriver, HS Nair, R Hofstetter
Management Science 59 (6), 1425-1443, 2013
3122013
Mapping the ethicality of algorithmic pricing: A review of dynamic and personalized pricing
P Seele, C Dierksmeier, R Hofstetter, MD Schultz
Journal of Business Ethics 170, 697-719, 2021
1922021
Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing
R Hofstetter, E De Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ...
Marketing Letters 33 (4), 705-711, 2022
1682022
Successive open innovation contests and incentives: winner‐take‐all or multiple prizes?
R Hofstetter, JZ Zhang, A Herrmann
Journal of Product Innovation Management 35 (4), 492-517, 2018
922018
Should you really produce what consumers like online? Empirical evidence for reciprocal voting in open innovation contests
R Hofstetter, S Aryobsei, A Herrmann
Journal of Product Innovation Management 35 (2), 209-229, 2018
652018
Constraining ideas: How seeing ideas of others harms creativity in open innovation
R Hofstetter, DW Dahl, S Aryobsei, A Herrmann
Journal of Marketing Research 58 (1), 95-114, 2021
632021
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
Journal of Product Innovation Management 30 (5), 1042-1053, 2013
472013
A de-biased direct question approach to measuring consumers' willingness to pay
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
International journal of research in marketing 38 (1), 70-84, 2021
432021
The effect of default options on choice—Evidence from online product configurators
A Herrmann, DG Goldstein, R Stadler, JR Landwehr, M Heitmann, ...
Journal of Retailing and Consumer Services 18 (6), 483-491, 2011
392011
Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions
R Hofstetter, R Rüppell, LK John
Proceedings of the National Academy of Sciences 114 (45), 11902-11907, 2017
352017
Unveiling the Mind of the Machine
M Clegg, R Hofstetter, E de Bellis, BH Schmitt
Journal of Consumer Research 51 (2), 342-361, 2024
242024
Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft
R Hofstetter, K Miller
Marketing Review St. Gallen 26 (5), 32-37, 2009
242009
Precision pricing: measuring consumers' willingness to pay accurately
KM Miller, R Hofstetter
BoD–Books on Demand, 2009
212009
Beyond scarcity: A social value-based lens for NFT pricing
R Hofstetter, MP Fritze, C Lamberton
Journal of Consumer Research 51 (1), 140-150, 2024
202024
Methoden der Preisfindung auf B2B-Märkten
M Klarmann, K Miller, R Hofstetter
Preismanagement auf Business-to-Business Märkten. Preisstrategie …, 2011
192011
Measuring Consumers’ Willingness to Pay. Which Method Fits Best?
KM Miller, R Hofstetter, H Krohmer, ZJ Zhang
NIM Marketing Intelligence Review 4 (1), 42-49, 2012
182012
A Copycat Penalty: Micro Evidence From An Online Crowdsourcing Platform
R Hofstetter, HS Nair, S Misra
Stanford University, Graduate School of Business Research Papers, 2018
12*2018
Social ties and user generated content: Evidence from an online social network
R Hofstetter, SK Shriver, H Nair, K Miller
SSRN eLibrary 59 (6), 1425-1443, 2010
122010
Modeling viral marketing dynamics in social networks–Findings from computational experiments with agent-based simulation models
C Hildebrand, R Hofstetter, A Herrmann
82012
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