| Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing 36 (5/6), 595-620, 2002 | 1880 | 2002 |
| Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of business research 44 (1), 37-45, 1999 | 510 | 1999 |
| Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001 | 426 | 2001 |
| Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001 | 410 | 2001 |
| Twisting servicescapes: diversion of the physical environment in a re‐appropriation process V Aubert‐Gamet International Journal of Service Industry Management 8 (1), 26-41, 1997 | 362 | 1997 |
| On the road to prosumption: Marketing discourse and the development of consumer competencies B Cova, V Cova Consumption Markets & Culture 15 (2), 149-168, 2012 | 267 | 2012 |
| Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur B Cova, V Cova Recherche et Applications en Marketing (French Edition) 24 (3), 81-100, 2009 | 201 | 2009 |
| Alternatives Marketing dans la distribution V Cova, B Cova Dunod, 2001 | 144* | 2001 |
| Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China V Cova, L Jiang International Journal of Marketing Studies 4 (6), 1-9, 2012 | 131 | 2012 |
| Marketing management: A cultural perspective LM Visconti, L Peñaloza, N Toulouse Routledge, 2020 | 83 | 2020 |
| Le design d'environnement commercial dans les services: appropriation et détournement par le client V Aubert-Gamet Aix-Marseille 3, 1996 | 76 | 1996 |
| Faces of the new consumer: A genesis of consumer governmentality B Cova, V Cova Recherche et Applications en Marketing (English Edition) 24 (3), 81-99, 2009 | 71 | 2009 |
| How sex differences in perceptions influence customer satisfaction: A study of theatre audiences ZG Voss, V Cova Marketing theory 6 (2), 201-221, 2006 | 69 | 2006 |
| L’expérience de consommation: de la manipulation à la compromission B Cova, V Cova Actes des troisièmes Journées Normandes de la Consommation, 2004 | 60 | 2004 |
| Pain, suffering and the consumption of spirituality: a toe story V Cova, B Cova Journal of Marketing Management 35 (5-6), 565-585, 2019 | 55 | 2019 |
| I feel good—who needs the market?: Struggling and having fun with consumer-driven experiences V Cova, E Rémy Consuming experience, 51-64, 2013 | 46 | 2013 |
| L'hyperconsommateur, entre immersion et sécession B Cova, V Cova L'individu hypermoderne, 199-213, 2006 | 43 | 2006 |
| Exit, voice, loyalty and… twist: consumer research in search of the subject V Cova, B Cova Interpretive consumer research: Paradigms, methodologies & applications, 25-45, 2000 | 36 | 2000 |
| Hospitalité et consommation touristique V Cova, JLJL Giannelloni Revista Hospitalidade, 517-546, 2015 | 35 | 2015 |
| Le design des services V Cova Décisions marketing, 29-40, 2004 | 34 | 2004 |
bernard covaProfessor of Marketing, Kedge Business SchoolBestätigte E-Mail-Adresse bei kedgebs.com