| Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing A Parment Journal of retailing and consumer services 20 (2), 189-199, 2013 | 993 | 2013 |
| Die Generation Y: Mitarbeiter der Zukunft motivieren, integrieren, führen A Parment Springer-Verlag, 2013 | 383 | 2013 |
| Die Generation Y-Mitarbeiter der Zukunft A Parment Gabler, 2009 | 310 | 2009 |
| Generation Y in consumer and labour markets A Parment Routledge, 2011 | 212 | 2011 |
| Marknadsföring: teori, strategi och praktik P Kotler, G Armstrong, A Parment | 160 | 2013 |
| “If you've seen one, you've seen them all!” Are young millennials the same worldwide? CD Schewe, K Debevec, TJ Madden, WD Diamond, A Parment, A Murphy Journal of international consumer marketing 25 (1), 3-15, 2013 | 140 | 2013 |
| Herausforderungen und Handlungsansätze für das Personalmanagement von Millennials M Klaffke, A Parment Personalmanagement von Millennials: Konzepte, Instrumente und Best-Practice …, 2011 | 120 | 2011 |
| Sustainable employer branding: guidelines, worktools and best practices A Parment, A Dyhre Liber, 2009 | 109 | 2009 |
| Principles of marketing: Scandinavian edition P Kotler, G Armstrong, A Parment Pearson, 2020 | 95 | 2020 |
| Distribution strategies for volume and premium brands in highly competitive consumer markets A Parment Journal of Retailing and Consumer Services 15 (4), 250-265, 2008 | 95 | 2008 |
| Employer branding: allt du behöver veta för att bli en attraktiv arbetsgivare A Dyhre, A Parment Liber, 2013 | 90 | 2013 |
| Generation Y-Framtidens konsumenter och medarbetare gör entré A Parment Liber, 2008 | 90 | 2008 |
| Marknadsföring: kort och gott A Parment Liber, 2008 | 67 | 2008 |
| Controlling for competitiveness: Strategy formulation and implementation through management control F Nilsson, NG Olve, A Parment Copenhagen Business School Press DK, 2011 | 65 | 2011 |
| Ekonomistyrning för konkurrenskraft NG Olve, F Nilsson, A Parment Liber, 2010 | 62 | 2010 |
| Marknadsföring A Parment Studentlitteratur AB, 2024 | 52* | 2024 |
| Hållbar marknadsföring: hur sociala, miljömässiga och ekonomiska hänsynstaganden kan bidra till hållbara företag och marknader M Ottosson, A Parment Studentlitteratur, 2013 | 52 | 2013 |
| Konsumentbeteende: klassiska & samtida perspektiv KM Ekström, M Ottosson, A Parment Studentlitteratur Ab, 2017 | 42 | 2017 |
| Employer branding: så bygger arbetsgivare starka varumärken A Parment, A Dyhre, HR Lutz Studentlitteratur, 2017 | 36 | 2017 |
| Consumer behaviour: Classical and contemporary perspectives KM Ekström, M Ottosson, A Parment Studentlitteratur AB, 2017 | 36 | 2017 |
