Folgen
Graeme McLean
Graeme McLean
Professor of Marketing - University of St Andrews
Bestätigte E-Mail-Adresse bei st-andrews.ac.uk - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Hey Alexa… examine the variables influencing the use of artificial intelligent in-home voice assistants
G McLean, K Osei-Frimpong
Computers in Human Behavior 99, 28-37, 2019
6982019
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
G McLean, A Wilson
Computers in human behavior 101, 210-224, 2019
6582019
Developing a mobile applications customer experience model (MACE)-implications for retailers
G Mclean, K Al-Nabhani, A Wilson
Journal of business research 85, 325-336, 2018
4372018
Evolving the online customer experience… is there a role for online customer support?
G McLean, A Wilson
Computers in human behavior 60, 602-610, 2016
3222016
Examining online social brand engagement: A social presence theory perspective
K Osei-Frimpong, G McLean
Technological Forecasting and Social Change 128, 10-21, 2018
2962018
Alexa, do voice assistants influence consumer brand engagement?–Examining the role of AI powered voice assistants in influencing consumer brand engagement
G McLean, K Osei-Frimpong, J Barhorst
Journal of Business Research 124, 312-328, 2021
2932021
Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences
JB Barhorst, G McLean, E Shah, R Mack
Journal of Business Research 122, 423-436, 2021
2842021
Examining consumer attitudes towards retailers'm-commerce mobile applications–An initial adoption vs. continuous use perspective
G McLean, K Osei-Frimpong, K Al-Nabhani, H Marriott
Journal of Business Research 106, 139-157, 2020
2742020
Examining satisfaction with the experience during a live chat service encounter-implications for website providers
G McLean, K Osei-Frimpong
Computers in Human Behavior 76, 494-508, 2017
2042017
‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
A Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ...
Computers in Human Behavior 128, 107126, 2022
2002022
Examining the determinants and outcomes of mobile app engagement-A longitudinal perspective
G McLean
Computers in Human Behavior 84, 392-403, 2018
1812018
Examining tourism consumers’ attitudes and the role of sensory information in virtual reality experiences of a tourist destination
M Alyahya, G McLean
Journal of Travel Research 61 (7), 1666-1681, 2022
1642022
How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions: the role of human touch
G McLean, K Osei-Frimpong, A Wilson, V Pitardi
International Journal of Contemporary Hospitality Management 32 (5), 1795-1812, 2020
1352020
Living the experience before you go... but did it meet expectations? The role of virtual reality during hotel bookings
G McLean, JB Barhorst
Journal of Travel Research 61 (6), 1233-1251, 2022
992022
Investigating the Online Customer Experience - A B2B perspective
G McLean
Marketing Intelligence and Planning 35 (5), 657-672, 2017
982017
“Just be there” Social media presence, interactivity, and responsiveness, and their impact on B2B relationships
M Karampela, E Lacka, G McLean
European Journal of Marketing 54 (6), 1281-1303, 2020
872020
Chat now… Examining the variables influencing the use of online live chat
G McLean, K Osei-Frimpong
Technological Forecasting and Social Change 146, 55-67, 2019
832019
What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
K Osei-Frimpong, G McLean, N Islam, BA Otoo
Journal of Business Research 146, 288-307, 2022
742022
Social media brand engagement practices: Examining the role of consumer brand knowledge, social pressure, social relatedness, and brand trust
K Osei-Frimpong, G McLean, S Famiyeh
Information Technology & People 33 (4), 1235-1254, 2020
672020
Examining consumers' continuous usage of multichannel retailers' mobile applications
K Al‐Nabhani, A Wilson, G McLean
Psychology & Marketing 39 (1), 168-195, 2022
612022
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20