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Colin Campbell
Colin Campbell
Associate Professor, University of San Diego and Editor-in-Chief of JAR
Bestätigte E-Mail-Adresse bei sandiego.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
More than meets the eye: The functional components underlying influencer marketing
C Campbell, JR Farrell
Business Horizons 63 (4), 469-479, 2020
12462020
Ad lib: When customers create the ad
P Berthon, L Pitt, C Campbell
California Management Review 50 (4), 6-30, 2008
6922008
Understanding consumer conversations around ads in a Web 2.0 world
C Campbell, LF Pitt, M Parent, PR Berthon
Journal of Advertising 40 (1), 87-102, 2011
5922011
From data to action: How marketers can leverage AI
C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis
Business Horizons 63 (2), 227-243, 2020
5592020
The challenges native advertising poses: Exploring potential federal trade commission responses and identifying research needs
C Campbell, PE Grimm
Journal of Public Policy & Marketing 38 (1), 110-123, 2019
3132019
Good Native Advertising Isn’t a Secret
C Campbell, LJ Marks
Business Horizons 58 (6), 599-606, 2015
3052015
Unreal influence: Leveraging AI in influencer marketing
S Sands, CL Campbell, K Plangger, C Ferraro
European Journal of Marketing, 2022
2842022
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
C Campbell, K Plangger, S Sands, J Kietzmann
Journal of Advertising 51 (1), 22-38, 2022
2272022
Segmenting consumer reactions to social network marketing
C Campbell, C Ferraro, S Sands
European Journal of Marketing 48 (3/4), 432-452, 2014
2062014
Does brand meaning exist in similarity or singularity?
P Berthon, LF Pitt, C Campbell
Journal of Business Research 62 (3), 356-361, 2009
2042009
Segmenting multichannel consumers across search, purchase and after-sales
S Sands, C Ferraro, C Campbell, J Pallant
Journal of Retailing and Consumer Services 33, 62-71, 2016
1832016
Managing the human–chatbot divide: how service scripts influence service experience
S Sands, C Ferraro, C Campbell, HY Tsao
Journal of Service Management 32 (2), 246-264, 2021
1782021
Understanding why consumers don't skip pre-roll video ads
C Campbell, F Mattison Thompson, PE Grimm, K Robson
Journal of Advertising 46 (3), 411-423, 2017
1502017
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
C Campbell, NJ Evans
Journal of Interactive Marketing 43 (1), 17-32, 2018
1462018
An exploratory study into brand alignment in B2B relationships
C Campbell, L Papania, M Parent, D Cyr
Industrial Marketing Management 39 (5), 712-720, 2010
1102010
Tracking back-talk in consumer-generated advertising: an analysis of two interpretative approaches
C Campbell, LF Pitt, M Parent, P Berthon
Journal of Advertising Research 51 (1), 224-238, 2011
1092011
Advertisements just aren’t advertisements anymore: A new typology for evolving forms of online “advertising”
C Campbell, J Cohen, J Ma
Journal of Advertising Research 54 (1), 7-10, 2014
1072014
Exploring why consumers engage in boycotts: Toward a unified model
CM Albrecht, C Campbell, D Heinrich, M Lammel
Journal of Public Affairs 13 (2), 180-189, 2013
1022013
Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition
NJ Payne, C Campbell, AS Bal, N Piercy
Journal of Marketing Education 33 (2), 204-216, 2011
892011
Addictive de-vices: A public policy analysis of sources and solutions to digital addiction
P Berthon, L Pitt, C Campbell
Journal of Public Policy & Marketing 38 (4), 451-468, 2019
852019
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