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Dennis Herhausen
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Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration
D Herhausen, J Binder, M Schoegel, A Herrmann
Journal of Retailing 91 (2), 309-325, 2015
10272015
The Digital Marketing Capabilities Gap
D Herhausen, D Miočević, RE Morgan, MHP Kleijnen
Industrial Marketing Management, 276-290, 2020
4622020
Loyalty Formation for Different Customer Journey Segments
D Herhausen, K Kleinlercher, P Verhoef, T Emrich, Oliver & Rudolph
Journal of Retailing, 2019
3622019
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
D Herhausen, S Ludwig, D Grewal, M Wulf, Jochen & Schögel
Journal of Marketing 83 (3), 1-21, 2019
3502019
How and When Do Big Data Investments Pay Off? The Role of Marketing Affordances and Service Innovation
LM De Luca, D Herhausen, G Troilo, A Rossi
Journal of the Academy of Marketing Science, 2020
2202020
Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods
B Van Giffen, D Herhausen, T Fahse
Journal of Business Research 144, 93-106, 2022
1842022
Unfolding the ambidextrous effects of proactive and responsive market orientation
D Herhausen
Journal of Business Research 69 (7), 2585-2593, 2016
1532016
The Future of Digital Communication Research: Considering Dynamics and Multimodality
D Grewal, D Herhausen, S Ludwig, F Villaroel Ordenes
Journal of Retailing, 2021
1372021
Re-Examining Strategic Flexibility: A Meta-Analysis of Its Antecedents, Consequences and Contingencies
D Herhausen, RE Morgan, D Brozović, HW Volberda
British Journal of Management, 2020
137*2020
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
D Herhausen, O Emrich, D Grewal, P Kipfelsberger, M Schoegel
Journal of Marketing Research, 2020
902020
How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances
J Ballerini, D Herhausen, A Ferraris
International Journal of Information Management 72, 102649, 2023
592023
Websites as Information Hubs –How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store
K Kleinlercher, O Emrich, D Herhausen, P Verhoef, T Rudolph
Journal of the Association for Consumer Research 3 (3), 330-342, 2018
572018
How and when customer feedback influences organizational health
P Kipfelsberger, D Herhausen, H Bruch
Journal of Managerial Psychology 31 (2), 624-640, 2016
522016
Communication in the gig economy: Buying and selling in online freelance marketplaces
S Ludwig, D Herhausen, D Grewal, L Bove, S Benoit, K De Ruyter, ...
Journal of Marketing 86 (4), 141-161, 2022
502022
Complaint de-escalation strategies on social media
D Herhausen, L Grewal, KH Cummings, AL Roggeveen, ...
Journal of Marketing 87 (2), 210-231, 2023
492023
Profiting from customer relationship management: The overlooked role of generative learning orientation
D Herhausen, M Schögel
Management Decision 51 (8), 1678-1700, 2013
442013
The Interplay Between Employee and Firm Customer Orientation: Substitution Effect and the Contingency Role of Performance‐Related Rewards
D Herhausen, LM Luca, M Weibel
British Journal of Management 29 (3), 534-553, 2018
422018
Understanding proactive customer orientation: construct development and managerial implications
D Herhausen
Springer Science & Business Media, 2011
362011
Machine learning in marketing: Recent progress and future research directions
D Herhausen, SF Bernritter, EWT Ngai, A Kumar, D Delen
Journal of Business Research 170, 114254, 2024
242024
Start with why: The transfer of work meaningfulness from leaders to followers and the role of dyadic tenure
P Kipfelsberger, A Raes, D Herhausen, R Kark, H Bruch
Journal of Organizational Behavior, 2022
232022
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