Jonathan A. Jensen, Ph.D.

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	Alle	Seit 2020
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Koautoren

Joe CobbsProfessor of Marketing & Sports Business, Northern Kentucky UniversityBestätigte E-Mail-Adresse bei nku.edu
Brian A. TurnerProfessor of Sport Management, The Ohio State UniversityBestätigte E-Mail-Adresse bei osu.edu
Nels PoppAssociate Professor of Sport Administration, University of North CarolinaBestätigte E-Mail-Adresse bei email.unc.edu
Patrick WalshAssociate Professor of Sport Management, Syracuse UniversityBestätigte E-Mail-Adresse bei syr.edu
B. David TylerAssociate Professor, University of Massachusetts AmherstBestätigte E-Mail-Adresse bei isenberg.umass.edu
T. Bettina CornwellProfessor of Marketing, University of OregonBestätigte E-Mail-Adresse bei uoregon.edu
Lane WakefieldClinical Assistant Professor of Marketing, Baylor UniversityBestätigte E-Mail-Adresse bei baylor.edu
T C GreenwellUniversity of LouisvilleBestätigte E-Mail-Adresse bei louisville.edu
Erianne WeightThe University of North Carolina at Chapel HillBestätigte E-Mail-Adresse bei unc.edu
Barbara OsborneProfessor, Sport Administration, University of North Carolina at Chapel HillBestätigte E-Mail-Adresse bei unc.edu
Brian R WalkupCrummer Graduate School of Business at Rollins CollegeBestätigte E-Mail-Adresse bei rollins.edu
James WeinerAssistant Professor, The University of TampaBestätigte E-Mail-Adresse bei ut.edu
Chad SeifriedProfessor, Sport Management, Louisiana State UniversityBestätigte E-Mail-Adresse bei lsu.edu
Elizabeth B. DeliaUniversity of Massachusetts AmherstBestätigte E-Mail-Adresse bei isenberg.umass.edu
Steve DittmoreUniversity of North FloridaBestätigte E-Mail-Adresse bei unf.edu
Mark D. GrozaProfessor of Marketing, University of IdahoBestätigte E-Mail-Adresse bei uidaho.edu
Darin Wade WhiteSamford University Center for Sports AnalyticsBestätigte E-Mail-Adresse bei samford.edu
Windy DeesUniversity of MiamiBestätigte E-Mail-Adresse bei miami.edu
Adrien BouchetDeVos Foundation Endowed Chair Professor, Eminent Scholar,The University of Central FloridaBestätigte E-Mail-Adresse bei ucf.edu
Jennifer L. Harker, Ph.D.Bestätigte E-Mail-Adresse bei unc.edu

Folgen

Jonathan A. Jensen, Ph.D.

Texas A&M University

Bestätigte E-Mail-Adresse bei tamu.edu

Data Science Sport Marketing/Sponsorship Analytics Consumer Behavior


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage JA Jensen, JB Cobbs, BA Turner Business Horizons 59 (2), 163-173, 2016	143	2016
Why do marketing relationships end? Findings from an integrated model of sport sponsorship decision-making JA Jensen, TB Cornwell Journal of Sport Management 31 (4), 401-418, 2017	126	2017
Predicting Return on Investment in Sport Sponsorship: Modeling Brand Exposure, Price, and ROI in Formula One Automotive Competition JA Jensen, J Cobbs Journal of Advertising Research 54 (4), 435-447, 2014	120	2014
Forty Years of BIRGing: New Perspectives on Cialdini’s Seminal Studies JA Jensen, BA Turner, E Delia, J James, TC Greenwell, C McEvoy, ...	69*
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry JA Jensen, L Wakefield, JB Cobbs, BA Turner Marketing Intelligence & Planning 34 (2), 281-298, 2016	64	2016
Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches JA Jensen, SM Ervin, SW Dittmore International Journal of Sport Communication 7 (2), 261-278, 2014	64	2014
The effects of second screen use on sponsor brand awareness: A dual coding theory perspective JA Jensen, P Walsh, J Cobbs, BA Turner Journal of Consumer Marketing 32 (2), 71-84, 2015	61	2015
Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis J Cobbs, BD Tyler, JA Jensen, K Chan Journal of Sport Management 31 (1), 96-110, 2017	59	2017
Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport JA Jensen, TB Cornwell Journal of Business Research 124, 790-799, 2021	58	2021
Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance JA Jensen, A Hsu International Journal of Sports Marketing and Sponsorship 12 (4), 72-84, 2011	48	2011
Investigating sponsor decision-making: The role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements JA Jensen, D Head, C Mergy International Journal of Sports Marketing and Sponsorship 21 (3), 467-486, 2020	39	2020
Trends in sport sponsorship evaluation and measurement: Insights from the industry JA Jensen, DW White International Journal of Sports Marketing and Sponsorship 19 (1), 2-10, 2018	36	2018
Assessing corporate demand for sponsorship: Marketing costs in the financial services industry JA Jensen Marketing Letters 28, 281-291, 2017	35	2017
Assessing the impact of sponsor asset selection, intangible rights, and activation on sponsorship effectiveness W Dees, C Gay, N Popp, JA Jensen Sport Marketing Quarterly 28 (2), 91-101, 2019	32	2019
The moderating effect of identification on return on investment from sponsor brand integration J A. Jensen, P Walsh, J Cobbs International Journal of Sports Marketing and Sponsorship 19 (1), 41-57, 2018	30	2018
The importance of winning: An analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events JA Jensen International Journal of Sports Marketing and Sponsorship 13 (4), 40-52, 2012	29	2012
Intercollegiate athletics: A unique segment of the sport industry B Osborne, JA Jensen, EA Weight Journal of Global Sport Management 5 (1), 13-33, 2020	28	2020
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing JA Jensen, J Cobbs, MD Groza Journal of Global Marketing, Forthcoming 27 (4), 247-261, 2014	26	2014
Analyzing return-on-investment in sponsorship: Modeling brand exposure, price and ROI in Formula One automotive competition JA Jensen, J Cobbs Journal of Advertising Research 54 (4), 435-447, 2014	26	2014
Resource valuation of non-profit organizations: The case of the intercollegiate athletics industry JA Jensen, BA Turner, CD McEvoy International Review on Public and Nonprofit Marketing 12, 169-187, 2015	22	2015

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