| Purchase decision of generation Y in an online environment S Prasad, A Garg, S Prasad Marketing Intelligence & Planning 37 (4), 372-385, 2019 | 331 | 2019 |
| Social media usage, electronic word of mouth and purchase-decision involvement S Prasad, IC Gupta, NK Totala Asia-Pacific Journal of Business Administration 9 (2), 134–145, 2017 | 300 | 2017 |
| Social media usage, electronic word of mouth and purchase-decision involvement. Asia-Pacific Journal of Business Administration, 9 (2), 134–145 S Prasad, IC Gupta, NK Totala | 31 | 2017 |
| Social media and customer purchase decision S Prasad, NK Totala, IC Gupta American International Journal of Research in Humanities, Arts and Social …, 2014 | 21 | 2014 |
| Role of conviction in the impact of electronic word of mouth on purchase intention for financial products and services S Prasad, S Sen Indian Journal of Marketing 48 (1), 47-60, 2018 | 14 | 2018 |
| Size and returns: A study of the Indian stock market SS Prasad, A Verma Available at SSRN 2435839, 2013 | 8 | 2013 |
| Conviction and online purchase intention towards apparel in online environment S Prasad, SS Prasad International Journal of Retail & Distribution Management 51 (5), 674-689, 2023 | 7 | 2023 |
| Blogging effects across supplier, retailer, and customer S Prasad Journal of Marketing Communications 27 (1), 1-19, 2021 | 6 | 2021 |
| Global stock market volatility and its spillover on the Indian stock market: a study before and during the COVID-19 period SS Prasad, A Verma, P Bakhshi, S Prasad FIIB Business Review, 23197145231189600, 2023 | 3 | 2023 |
| Size Effect Anomaly in Indian Stock Market: Time Series Analysis SS Prasad Prasad, Saroj. and Prasad, Shantanu.(2019). Size effect anomaly in Indian …, 2019 | 1 | 2019 |
| Analysing asset pricing models in the Indian stock market: a comprehensive empirical study SS Prasad, A Verma, S Prasad Afro-Asian Journal of Finance and Accounting 15 (1), 1-18, 2025 | | 2025 |
| Superiority of six factor model in Indian stock market SS Prasad, A Verma, P Bakhshi, S Prasad Cogent Economics & Finance 12 (1), 2411567, 2024 | | 2024 |
| Business Process Management and Outsourcing J Niazi, S Prasad International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | | 2019 |
| Annealing character of cartridge brass AK Verma, P Mukhopadhyay, S Prasad, AC Abhyankar | | 2013 |
