| Personality traits and social media as drivers of word-of-mouth towards sustainable fashion SF Salem, AB Alanadoly Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021 | 115 | 2021 |
| Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model A Alanadoly, S Salem Asia Pacific Journal of Marketing and Logistics, 2022 | 52 | 2022 |
| What drives Malaysian online fashion shopping? The mediating role of perceived value SF Salem, AB Alanadoly Journal of Global Fashion Marketing 13 (1), 75-89, 2022 | 44 | 2022 |
| Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity SF Salem, AB Alanadoly, MABA Sulaiman Journal of Research in Interactive Marketing, 2023 | 28 | 2023 |
| Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction AB Alanadoly, SF Salem Journal of Islamic Marketing 13 (1), 227-245, 2022 | 24 | 2022 |
| Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector SF Salem, AB Alanadoly Spanish Journal of Marketing-ESIC 28 (1), 98-122, 2024 | 15 | 2024 |
| Profiling and clustering the global market for hijabistas: a Twitter text analytics approach MM Mostafa, AB Alanadoly International Journal of Information Technology 16 (4), 2425-2437, 2024 | 8 | 2024 |
| Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach AB Alanadoly, SF Salem European Journal of Management and Business Economics, 2024 | 8 | 2024 |
| AI Landscape in Fashion: Insights on Transforming Design, Supply Chains, Marketing, and Consumer Experiences AB Alanadoly, SK Sidhu, N Richards-Carpenter Illustrating Digital Innovations Towards Intelligent Fashion 1, 417-439, 2024 | 1 | 2024 |
| The playful branding in fashion. Reflections on the effects of gaming values on perceived coolness and fashion brand equity A Alanadoly, S Salem Innovation, knowledge and digitalisation: building trust to face today’s …, 2023 | 1 | 2023 |
| Branded experiences in the immersive spectrum: How will fashion consumers react to the Metaverse? SF Salem, CA Lawry, A Alanadoly, J Li 16th Global Brand Conference “BRANDING IN THE METAVERSE”, 2023 | 1 | 2023 |
| Marketing, and Consumer Experiences AB Alanadoly, SK Sidhu, N Richards-Carpenter ILLUSTRATING DIGITAL INNOVATIONS TOWARDS INTELLIGENT FASHION: Leveraging, 417, 2024 | | 2024 |
Suha Salem, PhD.University of East London - University Square Stratford CampusBestätigte E-Mail-Adresse bei uel.ac.uk