| Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity CV Priporas, DV Nagarajan, IE Kamenidou European Journal of Marketing, 2022 | 11 | 2022 |
| A technology-people-integrated toolkit for retail care management during a crisis CV Priporas, DV Nagarajan, IE Kamenidou Journal of Retailing and Consumer Services 73, 103304, 2023 | 8 | 2023 |
| New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19 CV Priporas, DV Nagarajan International Marketing Review, 2022 | 7 | 2022 |
| Sustainable branding in healthcare within Generation Z in a developing economy DV Nagarajan, CV Priporas, M McPherson Sustainable Branding, 324-343, 2021 | 2 | 2021 |
| Social Media Monitoring Of Airbnb Reviews Using AI: A Sentiment Analysis Approach For Immigrant Perspectives In The UK R Balasundaram, G Karthick, P Shah, DV Nagarajan, R Arivazhagan, ... Migration Letters 21 (S7), 1146-1153, 2024 | 1 | 2024 |
| Zoomers and healthcare choices: A study of mental processes of consumer decision‐making in the digital age DV Nagarajan Journal of Consumer Behaviour 23 (6), 2952-2974, 2024 | | 2024 |
| Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers J Lyu, YD Liang, DV Nagarajan Internet Research, 2024 | | 2024 |
| Will typical store atmospheric cues trigger more online engagement and sales performance? A preliminary investigation of streamers and users’ insights in live streaming marketing J Lyu, Y Liang, D Vellore Nagarajan | | 2023 |
| Cognitive dissonance shaping consumer behaviour within Generation Z: a case of the Indian healthcare industry DV Nagarajan Middlesex University, 2022 | | 2022 |
| Pre-decisional Cognitive Dissonance Shaping Consumer Behaviour within Generation Z: Preliminary Evidence DV Nagarajan, CV Priporas, M McPherson 14th Annual Conference of the EuroMed Academy of Business, 724-736, 2021 | | 2021 |
