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Nebojsa S. Davcik
Nebojsa S. Davcik
Associate professor, EM Normandie, Oxford, UK
Bestätigte E-Mail-Adresse bei em-normandie.fr
Titel
Zitiert von
Zitiert von
Jahr
Managing uncertainty during a global pandemic: An international business perspective
P Sharma, TY Leung, R Kingshott, N Davcik, S Cardinali
Journal of Business Research 116 (8), 188 - 192, 2020
6272020
Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research
NS Davcik, RV Da Silva, JF Hair
Journal of Product & Brand Management 24 (1), 3 - 17, 2015
4022015
The Use and Misuse of Structural Equation Modeling in Management Research: A Review and Critique
NS Davcik
Journal of Advances in Management Research 11 (1), 47-81, 2014
2922014
Marketing resources, performance, and competitive advantage: A review and future research directions
NS Davcik, P Sharma
Journal of Business Research 69 (12), 5547-5552, 2016
2742016
Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies: A Brand Level Investigation
NS Davcik, P Sharma
European Journal of Marketing 49 (5/6), 760-781, 2015
2362015
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
P Sharma, NS Davcik, KG Pillai
Journal of Business Research 69, 2016
1882016
The role of brand equity in a new rebranding strategy of a private label brand
C Marques, RV da Silva, NS Davcik, RT Faria
Journal of Business Research 117 (9), 497-507, 2020
1432020
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
NS Davcik, S Cardinali, P Sharma, E Cedrola
Journal of Business Research 128 (5), 650-660, 2021
1292021
What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity
A Ly, J Esperança, NS Davcik
Journal of Business Research 88 (7), 111-122, 2018
812018
An Empirical Investigation of Brand Equity: Drivers and Their Consequences
NS Davcik
British Food Journal 115 (9), 1342-1360, 2013
762013
Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement
N Davcik, D Langaro, C Jevons, R Nascimento
Journal of Product & Brand Management 31 (1), 163-174, 2022
462022
An Exploratory Study of Brand Success: Evidence From the Food Industry
NS Davčik, J Rundquist
Journal of International Food & Agribusiness Marketing 24 (1), 91-109, 2012
382012
Reproducibility in Management Science
M Fišar, B Greiner, C Huber, E Katok, A Ozkes, ...
Management Science, 2024
332024
Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach
N Grigoriou, N Davcik, P Sharma
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
162016
“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt
G Boesso, NS Davcik, F Favotto
AgBioForum 12 (2), 232-243, 2009
152009
Cultural Differences in Deliberate Counterfeit Purchase Behavior
P Sharma, RYK Chan, N Davcik, A Ueno
Marketing Intelligence & Planning 40 (1), 121-137, 2022
132022
How an unequal intra-firm resources distribution affect market share
N Davcik, N Grigoriou
Marketing Intelligence & Planning 38 (2), 167-180, 2020
12*2020
Marketing strategija proizvoda u industriji hrane: ekološki pristup
N Davčik
Ecologica 11 (43), 25-32, 2004
112004
An introduction to the special issue on the past, present and future research on deliberate lookalikes
NS Davcik, P Sharma, R Chan, R Roy
Journal of Product & Brand Management 28 (6), 701-706, 2019
82019
Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements
R Kingshott, P Sharma, P Hosie, N Davcik
Asia Pacific Journal of Management 36 (1), 135-160., 2019
72019
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