| Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words M Pittman, B Reich Computers in human behavior 62, 155-167, 2016 | 1393 | 2016 |
| Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix M Pittman, K Sheehan First Monday, 2015 | 366 | 2015 |
| Amazon's Mechanical Turk for academics: The HIT handbook for social science research. KB Sheehan, M Pittman Melvin & Leigh, Publishers, 2016 | 249 | 2016 |
| More trust in fewer followers: Diverging effects of popularity metrics and green orientation social media influencers M Pittman, A Abell Journal of Interactive Marketing 56 (1), 70-82, 2021 | 207 | 2021 |
| Creating, consuming, and connecting: Examining the relationship between social media engagement and loneliness M Pittman The Journal of Social Media in Society 4 (1), 2015 | 102 | 2015 |
| eWOM anatomy of online product reviews: Interaction effects of review number, valence, and star ratings on perceived credibility S Hong, M Pittman International Journal of Advertising 39 (7), 892-920, 2020 | 95 | 2020 |
| Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement M Pittman, A Oeldorf-Hirsch, A Brannan Journal of Current Issues & Research in Advertising 43 (1), 106-121, 2022 | 89 | 2022 |
| With or without you: Connected viewing and co-viewing Twitter activity for traditional appointment and asynchronous broadcast television models M Pittman, AC Tefertiller First Monday, 2015 | 86 | 2015 |
| Amazon’s Mechanical Turk a digital sweatshop? Transparency and accountability in crowdsourced online research M Pittman, K Sheehan Journal of media ethics 31 (4), 260-262, 2016 | 84 | 2016 |
| Transportation or narrative completion? Attentiveness during binge-watching moderates regret M Pittman, E Steiner Social Sciences 8 (3), 99, 2019 | 66 | 2019 |
| An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media BJ Reich, M Pittman Journal of Consumer Psychology, 2020 | 62 | 2020 |
| Changing attitudes on social media: Effects of fear and information in green advertising on non-green consumers M Pittman, GL Read, J Chen Journal of Current Issues & Research in Advertising 42 (2), 175-196, 2021 | 56 | 2021 |
| Happiness, loneliness, and social media: perceived intimacy mediates the emotional benefits of platform use M Pittman The Journal of Social Media in Society 7 (2), 164-176, 2018 | 46 | 2018 |
| Distinguishing feast-watching from cringe-watching: Planned, social, and attentive binge-watching predicts increased well-being and decreased regret M Pittman, E Steiner Convergence 27 (5), 1507-1524, 2021 | 37 | 2021 |
| Brand authenticity and strategic response to crises: Symbolic effects of donation type on purchase intent and digital engagement M Pittman, K Sheehan Journal of Current Issues & Research in Advertising 42 (3), 215-235, 2021 | 37 | 2021 |
| Accountability moderates the effects of egoistic and altruistic appeals in prosocial messages M Pittman Journal of Consumer Marketing 37 (7), 807-820, 2020 | 34 | 2020 |
| Remembering the FCB grid: Thinking, feeling, and involvement in the age of social media E Haley, M Pittman Journal of Advertising 51 (3), 323-335, 2022 | 32 | 2022 |
| Cognitive load and social media advertising M Pittman, E Haley Journal of Interactive Advertising 23 (1), 33-54, 2023 | 23 | 2023 |
| When sports fans buy: Contextualizing social media engagement behavior to predict purchase intention E Steiner, M Pittman, B Boatwright International Journal of Sport Communication 16 (2), 136-146, 2023 | 15 | 2023 |
| Straight from the source? Media framing of creative crowd labor and resultant ethical concerns KB Sheehan, M Pittman Journal of business ethics 154, 575-585, 2019 | 14 | 2019 |
Kim SheehanEmerita: University of OregonBestätigte E-Mail-Adresse bei uoregon.edu