| Entrepreneurial orientation for enhancement of marketing performance L Heng, N Afifah International Review of Management and Marketing 10 (3), 46-53, 2020 | 89 | 2020 |
| Service innovation capability for enhancing marketing performance: An SDL perspectives L Heng, AT Ferdinand, N Afifah, R Ramadania Business: Theory and Practice 21 (2), 623-632, 2020 | 88 | 2020 |
| The impact of corporate social responsibility, service experience and intercultural competence on customer company identification, customer satisfaction and customer loyalty … N Afifah, A Asnan Procedia-Social and Behavioral Sciences 211, 277-284, 2015 | 68 | 2015 |
| Perbankan Dalam Era Baru Digital: Menuju Bank 4.0 GP Maulidya, N Afifah Proseding Seminar Nasional Bisnis Seri ke 4 4 (4), 2021 | 47 | 2021 |
| The Effect of Work Environment and Work-life Balance on Job Satisfaction: Work Stress as a Mediator SWP Nathania Jessica, Nur Afifah, Ilzar Daud Journal of Economics, Management and Trade 29 (1), 54-65, 2023 | 30 | 2023 |
| The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase Intention IY Azriel Rasyidi Akbar, Maria Christiana Iman Kalis, Nur Afifah, Bintoro ... South Asian Research Journal of Business and Management 5 (1), 10-18, 2023 | 28 | 2023 |
| Impulse buying and hedonic behaviour: A mediation effect of positive emotions R Ramadania, R Ratnawati, J Juniwati, N Afifah, H Heriyadi, DC Darma Virtual Economics 5 (1), 43-64, 2022 | 26 | 2022 |
| Viewer behavior on social media: Viral marketing of a movie trailer in Indonesia N Afifah, I Daud, M Mulyadina Gadjah Mada International Journal of Business 24 (2), 178-197, 2022 | 19 | 2022 |
| Pengaruh Gaya Kepemimpinan Transformasional dan Komitmen Organisasional terhadap Prestasi Kerja Pegawai pada PDAM Tirta Khatulistiwa Pontianak I Daud, N Afifah Jurnal Ekonomi Bisnis dan Kewirausahaan 8 (1), 18-32, 2019 | 15 | 2019 |
| The influence of fear of missing out (FoMO) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation variables SR Deliana, N Afifah, E Listiana, A Shalahuddin, H Hasanudin Journal of Management Science (JMAS) 7 (1), 206-216, 2024 | 14 | 2024 |
| The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia N Afifah J. Mgt. Mkt. Review 4 (4), 254-259, 2019 | 12 | 2019 |
| The mediating role of job satisfaction in the relationship between compensation and work environment on performance G Submitter, I Daud, N Afifah Journals and Daud, Ilzar and Afifah, Nur, The Mediating Role of Job …, 2021 | 10 | 2021 |
| Social media marketing and word of mouth on product purchase intentions at bibit FinTech startup with the mediation of brand awareness S Tania, E Listiana, R Syahbandi, N Afifah Journal of Economics, Management and Trade 29 (2), 1-15, 2023 | 9 | 2023 |
| Gaya Kepemimpinan Transformasional, Orientasi Pasar Dan Kualitas Pelayanan Terhadap Kinerja Pdam Tirta Khatulistiwa Pontianak Kalimantan Barat N Afifah EKUITAS (Jurnal Ekonomi dan Keuangan) 1 (1), 1–23-1–23, 2017 | 9 | 2017 |
| The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable RF Beti Indahsari, Heriyadi, Nur Afifah, Erna Listiana South Asian Research Journal of Business and Management 5 (1), 1-9, 2023 | 8 | 2023 |
| The relationship between leadership style and employee outcomes: the mediating role of organizational commitment I Daud, N Afifah GATR Journal of Management and Marketing Review 4 (2), 100-106, 2019 | 8 | 2019 |
| Influencer marketing strategies and the use of Ai technology in enhancing brand awareness: a case study in the fashion industry N Afifah Journal of Economic, Bussines and Accounting 7, 3058-3066, 2024 | 7 | 2024 |
| Pengaruh Beauty Vlogger Pada Brand Image Dengan Parasocial Interaction Sebagai Variabel Moderator dan Dampaknya terhadap Purchase Intention Pada Produk Make Over N Afifah Jurnal Produktivitas 9 (-), 213-220, 2022 | 7 | 2022 |
| The Impact Of Satisfaction And Trust On Customer Loyalty: The Role Of Word Of Mouth Intervention At Bank Jatim A Haryono, E Susilowati, N Afifah, AA Hapsari, LAB Kinanti SEIKO: Journal of Management & Business 6 (2), 432-444, 2023 | 6 | 2023 |
| The Role of Brand Awareness as a Mediating Variable on the Effect of Instagram Advertisement and Word of Mouth on Purchase Decision (Case Study in Erigo) S Cheikha Rania, Ilzar Daud, Nur Afifah, Heriyadi South Asian Research Journal of Business and Management, 27-34, 2023 | 6* | 2023 |
Ilzar Daud, S.E., M.Si., Ph.DFaculty of Economics and Business, Universitas Tanjungpura, PontianakBestätigte E-Mail-Adresse bei ekonomi.untan.ac.id