| Service production process: implications for service productivity AA Yalley, HS Sekhon International Journal of Productivity and Performance Management 63 (8 …, 2014 | 71 | 2014 |
| Intention to vaccinate against COVID-19: a social marketing perspective using the theory of planned behaviour and health belief model KK Twum, D Ofori, GKQ Agyapong, AA Yalley Journal of Social Marketing 11 (4), 549-574, 2021 | 50 | 2021 |
| The influence of public university library service quality and library brand image on user loyalty KK Twum, AA Yalley, GKQ Agyapong, D Ofori International Review on Public and Nonprofit Marketing 18, 207-227, 2021 | 41 | 2021 |
| Green marketing: An introduction C Mukonza, RE Hinson, O Adeola, I Adisa, E Mogaji, AC Kirgiz Green marketing in emerging markets: Strategic and operational perspectives …, 2021 | 35 | 2021 |
| Measuring service quality in Ghana: a crossvergence cultural perspective AA Yalley, GKQ Agyapong Journal of Financial Services Marketing 22, 43-53, 2017 | 26 | 2017 |
| A cross-country study of service productivity H Sekhon, AA Yalley, SK Roy, GS Shergill The Service Industries Journal 36 (5-6), 223-238, 2016 | 18 | 2016 |
| Customer readiness to co-production of mobile banking services: a customer-only co-production perspective AA Yalley Journal of Financial Services Marketing 27 (2), 81, 2021 | 17 | 2021 |
| Student readiness for e-learning co-production in developing countries higher education institutions AA Yalley Education and Information Technologies 27 (9), 12421-12448, 2022 | 15 | 2022 |
| Voter response to logo rebranding of electoral management bodies in young democracies: the rebranding of the electoral commission of Ghana AA Yalley Journal of Political Marketing 20 (2), 121-143, 2021 | 12 | 2021 |
| Green consumer behaviour AA Yalley, KK Twum Green Marketing in Emerging Markets: Strategic and Operational Perspectives …, 2021 | 12 | 2021 |
| Health service marketing management in Africa R Hinson, K Osei-Frimpong, O Adeola, L Aziato CRC Press, 2019 | 11 | 2019 |
| Green integrated marketing communication KK Twum, AA Yalley Green Marketing in Emerging Markets: Strategic and Operational Perspectives …, 2021 | 10 | 2021 |
| Effect of Consumer Economic Nationalism on Consumer Attitudinal and Behavioral Response to the Marketing of Locally Produced Foods AA Yalley, K Issau GNOSI: An Interdisciplinary Journal of Human Theory and Praxis 4 (3), 199-218, 2021 | 9 | 2021 |
| Voter and Political Candidate’s Status Homophile: A Ghanaian Context AA Yalley Journal of Political Marketing, 2018 | 6 | 2018 |
| Mobile banking usage behavior AA Yalley, R Dei Mensah A Research Agenda for Consumer Financial Behavior, 131-144, 2023 | 4 | 2023 |
| A Research Agenda for Consumer Financial Behavior JJ Xiao, S Kumar Edward Elgar Publishing, 2023 | 4 | 2023 |
| Competitive marketing strategies of churches in Ghana: a theoretical development AA Yalley International Review on Public and Nonprofit Marketing 19 (1), 77-99, 2022 | 3 | 2022 |
| Service productivity measurement: an application to higher education business and management schools AA Yalley Coventry University, 2012 | 3 | 2012 |
| Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude KK Twum, AA Yalley Journal of Science and Technology Policy Management, 2024 | 2 | 2024 |
| Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries KK Twum, AA Yalley, KM Nyarku, M Ibrahim, G Manful Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022 | 2 | 2022 |
Kojo Kakra Twum, PhDPresbyterian University, GhanaBestätigte E-Mail-Adresse bei presbyuniversity.edu.gh
