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Yukyoum Kim; 김유겸
Yukyoum Kim; 김유겸
Seoul National University; 서울대학교
Bestätigte E-Mail-Adresse bei snu.ac.kr - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Constraints and motivators: A new model to explain sport consumer behavior
YK Kim, G Trail
Journal of sport management 24 (2), 190-210, 2010
4262010
A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach
YK Kim, G Trail
Journal of sport management 25 (1), 57-69, 2011
3032011
A reconceptualization of brand image
JL Lee, JD James, YK Kim
International journal of business administration 5 (4), 1, 2014
2612014
The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework
YK Kim, G Trail, YJ Ko
Journal of Sport Management 25 (6), 576-592, 2011
2492011
Factors influencing sponsorship effectiveness: A meta-analytic review and research synthesis
Y Kim, HW Lee, MJ Magnusen, M Kim
Journal of Sport Management 29 (4), 408-425, 2015
1752015
Sport consumer behavior: A test for group differences on structural constraints
GT Trail, MJ Robinson, YK Kim
Sport Marketing Quarterly 17 (4), 190, 2008
1662008
Transformational leadership and organizational citizenship behavior: Mediating role of affective commitment
YH Lee, B Woo, Y Kim
International Journal of Sports Science & Coaching 13 (3), 373-382, 2018
1582018
The role of psychological contract in intention to continue volunteering
M Kim, GT Trail, J Lim, YK Kim
Journal of Sport Management 23 (5), 549-573, 2009
1572009
Impact of Mega Sport Events on Destination Image and Country Image.
J Kim, JH Kang, YK Kim
Sport Marketing Quarterly 23 (3), 2014
1412014
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
DH Kwak, YK Kim, ER Hirt
European Sport management quarterly 11 (3), 225-250, 2011
1392011
The role of involvement and identification on event quality perceptions and satisfaction
YJ Ko, YK Kim, MK Kim, JH Lee
Asia Pacific Journal of Marketing and Logistics, 2010
1322010
Psychological capital in sport organizations: Hope, efficacy, resilience, and optimism among employees in sport (HEROES)
M Kim, PL Perrewé, YK Kim, ACH Kim
European Sport Management Quarterly 17 (5), 659-680, 2017
1312017
The impact of relationship quality on attitude toward a sponsor
YK Kim, YJ Ko, J James
Journal of Business & Industrial Marketing, 2011
1262011
User-versus mainstream-media-generated content: Media source, message valence, and team identification and sport consumers’ response
DH Kwak, YK Kim, MH Zimmerman
International Journal of Sport Communication 3 (4), 402-421, 2010
1132010
Factors influencing spectator sports consumption: NCAA women's college basketball
GT Trail, YK Kim
International Journal of Sports Marketing and Sponsorship 13 (1), 55-77, 2011
1082011
Meta-analytic review of sport consumption: Factors affecting attendance to sporting events
Y Kim, M Magnusen, M Kim, HW Lee
Sport Marketing Quarterly 28 (3), 117-134, 2019
1032019
Marketing pro-environmental venues in professional sport: Planting seeds of change among existing and prospective consumers
TB Kellison, YK Kim
Journal of sport management 28 (1), 34-48, 2014
1032014
Sports consumer-team relationship quality: Development and psychometric evaluation of a scale
YK Kim, GT Trail, B Woo, J Zhang
International Journal of Sports Marketing and Sponsorship 12 (3), 57-74, 2011
1022011
Martial arts participation: Consumer motivation
YJ Ko, YK Kim
International Journal of Sports Marketing and Sponsorship 11 (2), 2-20, 2010
1022010
Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption
J Kim, Y Kim, D Kim
Sport Management Review 20 (3), 309-321, 2017
972017
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