| Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs P Shah, A Dhir, R Joshi, N Tripathy Journal of Business Research 155, 113372, 2023 | 63 | 2023 |
| Drivers and barriers in the consumption of alternative staples. A systematic literature review and future research agenda P Shah, A Dhir, R Joshi, N Tripathy British Food Journal 123 (11), 3726-3759, 2021 | 17 | 2021 |
| Exploring the factors that drive millet consumption: Insights from regular and occasional consumers P Shah, N Mehta, S Shah Journal of Retailing and Consumer Services 76, 103598, 2024 | 16 | 2024 |
| Hackathons: what do engineering educators think about it? N Mehta, SS Bist, P Shah Higher Education, Skills and Work-Based Learning 12 (5), 983-1001, 2022 | 14 | 2022 |
| What are the drivers of millet-based food consumption in India? A Theory of Consumption Values (TCV) perspective P Shah, R Joshi, NP Tripathy, N Mehta Journal of International Food & Agribusiness Marketing, 1-24, 2024 | 1 | 2024 |
| What are the Barriers to the Consumption of Millet-based Foods in India? An Innovation Resistance Theory (IRT) Perspective P Shah, N Mehta, SS Bist Journal of International Food & Agribusiness Marketing, 1-31, 2024 | 1 | 2024 |
