| Young consumers’ motivational drivers of brand engagement behavior on social media sites B Florenthal Journal of Research in Interactive Marketing 13 (3), 351-391, 2019 | 170 | 2019 |
| Applying uses and gratifications theory to students’ LinkedIn usage B Florenthal Young Consumers 16 (1), 17-35, 2015 | 153 | 2015 |
| Four‐mode channel interactivity concept and channel preferences B Florenthal, A Shoham Journal of Services Marketing 24 (1), 29-41, 2010 | 108 | 2010 |
| Students’ motivation to participate via mobile technology in the classroom: A uses and gratifications approach B Florenthal Journal of Marketing Education 41 (3), 234-253, 2019 | 72 | 2019 |
| Do green lifestyle consumers appreciate low involvement green products? B Florenthal, P Arling Marketing Management Journal 21 (2), 35, 2011 | 69 | 2011 |
| Organizational culture: Comparing faculty and staff perspectives B Florenthal, Y Tolstikov-Mast Journal of Higher Education Theory and Practice 12 (6), 81-90, 2012 | 47 | 2012 |
| Value differences between risky sports participants and nonparticipants B Florenthal, A Shoham Sport Marketing Quarterly 9 (1), 26-33, 2000 | 39 | 2000 |
| The Impact of Persuasive Information on Changes in Attitude and Behavioral Intentions Toward Risky Sports for Arousal-Seeking Versus Arousal-Avoidance Individuals. B Florenthal, A Shoham Sport Marketing Quarterly 10 (2), 2001 | 27 | 2001 |
| Difference in Value Importance: The Impact of Age and Gender in the Israeli Population. A Shoham, B Florenthal, GM Rose, F Kropp Advances in Consumer Research 25 (1), 1998 | 26 | 1998 |
| Nonprofits meet millennials: a hybrid approach of uses and gratifications and TAM to identify the drivers of monetary donation intention B Florenthal, M Awad, S Godar Young Consumers 24 (4), 435-449, 2020 | 22 | 2020 |
| Group identities: A cross-cultural comparison of values and group influences F Kropp, M Jones, G Rose, A Shoham, B Florenthal, B Cho Journal of Euromarketing 8 (1-2), 117-131, 2000 | 21 | 2000 |
| Enhancing the Traditional IMC Recruitment Plan to Gauge the Impact of Vodcast Usage on Students' Attitudes and Behavioral Intentions. B Florentha, PA Arling, D Skinner, KW King, PJ Rondeau International Journal of Integrated Marketing Communications 4 (1), 2012 | 20 | 2012 |
| The value of interactive assignments in the online learning environment B Florenthal Marketing Education Review 26 (3), 154-170, 2016 | 17 | 2016 |
| Understanding organizational culture from multiple perspectives: Faculty-staff relations analysis B Florenthal, Y Tolstikov-Mast, N Yilmazsoy The Journal of Academic Administration 5 (1), 29-41, 2009 | 17 | 2009 |
| A cross‑cultural comparison of millennials’ engagement with and donation to nonprofits: a hybrid U&G and TAM framework B Florenthal, M Awad International Review on Public and Nonprofit Marketing, 2021 | 14 | 2021 |
| Student perceptions of and satisfaction with mobile polling technology: An exploratory study B Florenthal Journal for Advancement of Marketing Education 26 (2), 44-57, 2018 | 13 | 2018 |
| High-versus Low-Context National Cultures: Preferences for Type of Retailer and for Human Interaction B Florenthal, GE Osland Indian Journal of Economics and Business, 97-109, 2009 | 8 | 2009 |
| Applying uses and gratifications theory to students' LinkedIn usage. Young Consumers, 16 (1), 17-35 B Florenthal | 7 | 2015 |
| A comparison of global companies' performance on Twitter and Weibo MCH Chao, B Florenthal International Journal of Business Environment 8 (3), 242-264, 2016 | 6 | 2016 |
| Barriers to Adoption of Hybrid Cars in the Midwest: Focusing on Generation Y B Florenthal, PZ Grossman Journal of Business and Behavioral Sciences 21 (1), 64-79, 2009 | 6 | 2009 |
Aviv ShohamUniversity of HaifaBestätigte E-Mail-Adresse bei univ.haifa.ac.il