| Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect T Van Laer, S Feiereisen, LM Visconti Journal of Business Research 96, 135-146, 2019 | 331 | 2019 |
| The effect and moderation of gender identity congruity: Utilizing “real women” advertising images S Feiereisen, AJ Broderick, SP Douglas Psychology & Marketing 26 (9), 813-843, 2009 | 141 | 2009 |
| Analogies and mental simulations in learning for really new products: The role of visual attention S Feiereisen, V Wong, AJ Broderick Journal of Product Innovation Management 25 (6), 593-607, 2008 | 136 | 2008 |
| What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry R Schauerte, S Feiereisen, AJ Malter Journal of Cultural Economics 45 (2), 263-293, 2021 | 81 | 2021 |
| One brand, many trajectories: Narrative navigation in transmedia S Feiereisen, D Rasolofoarison, CA Russell, HJ Schau Journal of Consumer Research 48 (4), 651-681, 2021 | 49 | 2021 |
| Is a picture always worth a thousand words? The impact of presentation formats in consumers' early evaluations of really new products (RNP s) S Feiereisen, V Wong, AJ Broderick Journal of Product Innovation Management 30, 159-173, 2013 | 43 | 2013 |
| Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach S Feiereisen, D Rasolofoarison, K De Valck, J Schmitt Journal of Business Research 95, 253-265, 2019 | 42 | 2019 |
| Giving the expectancy‐value model a heart V Henning, T Hennig‐Thurau, S Feiereisen Psychology & Marketing 29 (10), 765-781, 2012 | 42 | 2012 |
| Need for narrative T Van Laer, LM Visconti, S Feiereisen Journal of Marketing Management 34 (5-6), 484-496, 2018 | 30* | 2018 |
| It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services K Bertele, S Feiereisen, C Storey, T van Laer Journal of Business Research 107, 38-49, 2020 | 25 | 2020 |
| More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention J Luffarelli, S Feiereisen, A Zoghaib Psychology & Marketing 38 (11), 1973-1989, 2021 | 8 | 2021 |
| Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations? A Zoghaib, J Luffarelli, S Feiereisen Psychology & Marketing 40 (10), 1965-1985, 2023 | 7 | 2023 |
| Ethical Implications of Story Domain, Teller and Receiver for the Narrative Transportation Effect T Van Laer, S Feiereisen, LM Visconti | 3 | 2016 |
| Consumer responses to really new products: examining the impacts of learning strategies and presentation formats on product comprehension and attitude formation S Feiereisen Aston University, 2009 | 3 | 2009 |
| From speed viewing to watching the end first: how streaming has changed the way we consume TV S Feiereisen, CA Russell, D Rasolofoarison, H Schau The Conversation France, 2022 | 2 | 2022 |
| Navigating Narratives: Time and Space Navigation and Narrative Experiences S Feiereisen, D Rasolofoarison, C Russell, H Schau HAL Post-Print, 2019 | 1 | 2019 |
| Digitally Relevant Moderators of the Narrative Transportation Effect T van Laer, S Feiereisen, LM Visconti Available at SSRN 2742104, 2017 | 1 | 2017 |
| A Conceptual Model of Antecedents, Moderators and Outcomes of Consumer Confinement in Airline Travel S Feiereisen, T Hennig-Thurau, VW Mitchell Global Marketing Conference, 200-201, 2016 | 1 | 2016 |
| The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption S Feiereisen, D Rasolofoarison, K De Valck, JC Schmitt [North American] Advances in Computer Research 41, 246-247, 2014 | 1 | 2014 |
| Autodriving to Reveal Insights About Television Consumption D Rasolofoarison, S Feiereisen, C Russell, H Schau HAL Post-Print, 2022 | | 2022 |
