| Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants M Vernuccio, M Patrizi, A Pastore Journal of Consumer Behaviour 22 (5), 1074-1083, 2023 | 42 | 2023 |
| Developing voice-based branding: Insights from the Mercedes case M Vernuccio, M Patrizi, A Pastore Journal of Product & Brand Management 30 (5), 726-739, 2021 | 28 | 2021 |
| “Hey, voice assistant!” How do users perceive you? An exploratory study M Patrizi, M Vernuccio, A Pastore Sinergie Italian Journal of Management 39 (1), 173-192, 2021 | 21 | 2021 |
| Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts M Patrizi, M Šerić, M Vernuccio Journal of Retailing and Consumer Services 77, 103659, 2024 | 16 | 2024 |
| The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context M Vernuccio, M Patrizi, M Šerić, A Pastore Journal of Brand Management 30 (4), 302-317, 2023 | 8 | 2023 |
| Brand anthropomorphism and brand voice: The role of the name-brand voice assistant M Vernuccio, M Patrizi, A Pastore Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 8 | 2020 |
| Talking to voice assistants: Exploring negative and positive users’ perceptions M Patrizi, M Vernuccio, A Pastore Digital Marketing & eCommerce Conference, 24-34, 2021 | 4 | 2021 |
| Artificial intelligence and brand anthropomorphisation: the role of voice assistants M Vernuccio, M Patrizi, A Pastore 48th EMAC annual conference. Proceedings, 1-12, 2019 | 4 | 2019 |
| Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses M Šerić, M Patrizi, F Ceccotti, M Vernuccio Journal of Retailing and Consumer Services 81, 103985, 2024 | 3 | 2024 |
| Deepening branding opportunities in VR-based metaverses. A qualitative study M Vernuccio, S Boccalini, M Patrizi, A Pastore Digital Marketing & eCommerce Conference, 37-45, 2023 | 3 | 2023 |
| Evoluzione del brand tra antropomorfismo e intelligenza artificiale: il ruolo della voce M Vernuccio, M Patrizi, A Pastore I Percorsi identitari nel Marketing, 1-7, 2018 | 3 | 2018 |
| Innovazione nel branding e assistenti vocali. Dare voce e umanità alla marca. M Patrizi, M Vernuccio McGraw-Hill Education, 2022 | 2 | 2022 |
| COMPETENZE SOFT IL GAP DA COLMARE PER INSERIRE I NEOLAUREATI NEL MONDO DEL LAVORO A Pastore, C Scrimieri, M Patrizi SVILUPPO & ORGANIZZAZIONE, 46-52, 2023 | 1 | 2023 |
| “Ok, Google!” are my data safe? The mediated effect of perceived privacy risk on brand trust M Patrizi, M Vernuccio, A Pastore Proceedings of 20th International Marketing Trends Conference 2021 Venice …, 2021 | 1 | 2021 |
| “Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love M Vernuccio, S Boccalini, M Patrizi Journal of Retailing and Consumer Services 84, 104204, 2025 | | 2025 |
| Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study S Boccalini, M Patrizi, M Vernuccio, A Pastore Digital Marketing & eCommerce Conference, 41-53, 2024 | | 2024 |
| Inclusive branding approaches: a conceptual framework M Vernuccio, F Ceccotti, M Patrizi Brands and Purpose in a changing era, 1-9, 2024 | | 2024 |
| Meccanismi, caratteristiche e comunicazione dei negative brand M Vernuccio, F Ceccotti, M Patrizi NEGATIVE BRAND E STRATEGIE DI COMUNICAZIONE. FENOMENOLOGIA DEI MAFIA BRANDS, 2024 | | 2024 |
| Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z F Ceccotti, S Boccalini, M Patrizi, M Vernuccio, A Pastore Management of sustainability and well-being for individuals and society, 509-515, 2024 | | 2024 |
| What employers want: The “must-have” soft skills for entering the labor market C Scrimieri, M Patrizi, A Pastore SINERGIE, 185-206, 2024 | | 2024 |
