| I will get a reward, too: When disclosing the referrer reward increases referring M Xu, Z Yu, Y Tu Journal of Marketing Research 60 (2), 355-370, 2023 | 23 | 2023 |
| How to allocate white space in ad design? The impact of product layouts on perceived entitativity and advertising performance Z Yu, V Ponomarenko, LI Liska Journal of Advertising 53 (2), 215-229, 2024 | 8 | 2024 |
| Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective Y Gao, Y Chang, T Yang, Z Yu Journal of Retailing and Consumer Services 82, 104075, 2025 | 4 | 2025 |
| Patterns of physical and mental co-occurring developmental health among Chinese elderly: a multidimensional growth mixture model analysis S Sun, Z Yu, S An SSM-Population Health 25, 101584, 2024 | 1 | 2024 |
| Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models K Cowart, Z Yu, A Ding Journal of Advertising, 1-22, 2024 | 1 | 2024 |
| Under what conditions will I let social robots into my home? A configuration theory perspective Y Gao, Y Chang, Y He, Z Yu Journal of Research in Interactive Marketing, 2025 | | 2025 |
| The effects of footstep sounds on impression formation and persuasion Z Yu, L An, TB Heath Journal of Retailing and Consumer Services 82, 104086, 2025 | | 2025 |
| The impact of visualization tools on the crowdfunding performance of social ventures X Yang, J Ge, VB Masilamani, Z Yu Social Enterprise Journal, 2024 | | 2024 |
| Advertising Diversity is Viewed as Pandering A Ding, Z Yu, K Cowart Advances in Consumer Research 50, 326-327, 2022 | | 2022 |
| I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring Y Tu, Z Yu, M Xu Advances in Consumer Research 48, 742-743, 2020 | | 2020 |