| Understanding influencer marketing: The role of congruence between influencers, products and consumers D Belanche, LV Casaló, M Flavián, S Ibáñez-Sánchez Journal of Business Research 132, 186-195, 2021 | 664 | 2021 |
| Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience S Barta, D Belanche, A Fernández, M Flavián Journal of Retailing and Consumer Services 70, 103149, 2023 | 385 | 2023 |
| Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer D Belanche, LV Casaló, M Flavián, S Ibáñez-Sánchez Journal of Retailing and Consumer Services 61, 102585, 2021 | 336 | 2021 |
| Mobile apps use and WOM in the food delivery sector: the role of planned behavior, perceived security and customer lifestyle compatibility D Belanche, M Flavián, A Pérez-Rueda Sustainability 12 (10), 4275, 2020 | 235 | 2020 |
| Followers’ reactions to influencers’ Instagram posts D Belanche, M Flavián, S Ibáñez-Sánchez Spanish Journal of Marketing-ESIC 24 (1), 37-54, 2020 | 218 | 2020 |
| Attitudes toward service robots: analyses of explicit and implicit attitudes based on anthropomorphism and construal level theory K Akdim, D Belanche, M Flavián International Journal of Contemporary Hospitality Management 35 (8), 2816-2837, 2023 | 138 | 2023 |
| Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media S Ibáñez-Sánchez, M Flavián, LV Casaló, D Belanche Journal of Marketing Communications 28 (5), 469-486, 2022 | 112 | 2022 |
| Human versus virtual influences, a comparative study D Belanche, LV Casaló, M Flavián Journal of Business Research 173, 114493, 2024 | 51 | 2024 |
| How implementing the UN sustainable development goals affects customers’ perceptions and loyalty S Barta, D Belanche, M Flavián, MC Terré Journal of Environmental Management 331, 117325, 2023 | 33 | 2023 |
| Influencer marketing: how social presence affects followers’ intentions S Barta, M Flavián, R Gurrea Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 467-478, 2021 | 19 | 2021 |
| Benefit versus risk: A behavioral model for using robo-advisors D Belanche, LV Casaló, M Flavián, SMC Loureiro The Service Industries Journal 45 (1), 132-159, 2025 | 12 | 2025 |
| Instagram as a learning space to introduce virtual technology tools into post-COVID higher education D Belanche, M Flavián, S Ibáñez-Sánchez, A Pérez-Rueda Handbook of research on developing a post-pandemic paradigm for virtual …, 2021 | 8 | 2021 |
| Is Congruity Essential for Influencer Marketing? Exploring Fashion Influencer Campaigns on Instagram D Belanche, LV Casaló, M Flavián, C Flavián, S Ibáñez-Sánchez The 2019 WEI International Academic Conference Proceedings, 52-54, 2019 | 3 | 2019 |
| Having Fun on Tiktok: A New Trend for Influencer Marketing S Bartaa, D Belanche, A Fernández, M Flavián DIGITAL TECHNOLOGIES IN LIGHT OF COVID 19, 229, 0 | 2 | |
| How the implementation of sustainable development goals affects customers’ perceptions and loyalty towards organisations S Barta, D Belanche, M Flavián, MC Terré DIGITAL TECHNOLOGIES IN LIGHT OF COVID-19, 209, 2022 | 1 | 2022 |
| Integrating the Environmental, Social, and Economic SDGs into an Educational Organization S Barta, D Belanche, M Flavián, M Cruz-Terré Social Marketing and Sustainable Development Goals (SDGs) Case Studies for a …, 2023 | | 2023 |
| Follow the leader... or not: Influencer-product-follower congruence on Instagram DB Gracia, LVC Ariño, M Flavián, SI Sánchez Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| Analyzing the impact of congruence in fashion influencer marketing on Instagram D Belanche, LV Casaló, M Flavián, C Flavián, S Ibáñez-Sánchez 2019 Global Fashion Management Conference at Paris, 423-424, 2019 | | 2019 |
| El aprendizaje activo a través de Instagram y los Objetivos de Desarrollo Sostenible D Belanche, S Barta, M Flavián, S Ibáñez-Sánchez, A Pérez-Rueda Buenas prácticas en la docencia universitaria con apoyo de TIC. Experiencias …, 0 | | |
Daniel BelancheProfessor of Marketing, Universidad de ZaragozaBestätigte E-Mail-Adresse bei unizar.es