| The effect of social media communication on consumer perceptions of brands B Schivinski, D Dabrowski Journal of Marketing Communications 22 (2), 189-214, 2016 | 1741 | 2016 |
| The impact of brand communication on brand equity through Facebook B Schivinski, D Dabrowski Journal of Research in Interactive Marketing 9 (1), 31-53, 2015 | 858 | 2015 |
| Measuring consumers’ engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands B Schivinski, G Christodoulides, D Dabrowski Journal of advertising research 56 (1), 64-80, 2016 | 768 | 2016 |
| Market orientation and hotel performance: The mediating effect of creative marketing programs D Dabrowski, M Brzozowska-Woś, E Gołąb-Andrzejak, A Firgolska Journal of Hospitality and Tourism Management 41, 175-183, 2019 | 108 | 2019 |
| The consumer-based brand equity inventory: scale construct and validation B Schivinski, D Dabrowski GUT FME Working Paper Series A, 2014 | 45 | 2014 |
| The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook: Working Paper B Schivinski, D Dąbrowski Gdansk University of Technology, 20, 2013 | 34 | 2013 |
| User-generated images and its impact on consumer-based brand equity and on purchase intention B Schivinski, P Łukasik, D Dąbrowski Logistyka, 1054-1061, 2015 | 27 | 2015 |
| Impact of usability website attributes on users’ trust, satisfaction and loyalty D Dabrowski, BA Basinska, M Sikorski Social Sciences 85 (3), 22-32, 2014 | 27 | 2014 |
| Market knowledge and new product performance: the mediating effects of new product performance D Dąbrowski Journal of Business Economics and Management 20, 1168-1188, 2019 | 26 | 2019 |
| A scale to measure consumer’s engagement with social media brand-related content B Schivinski, G Christodoulides, D Dabrowski | 25 | 2015 |
| Informacje rynkowe w rozwoju nowych produktów D Dąbrowski Wydawnictwo Politechniki Gdańskiej, 2009 | 18 | 2009 |
| Metody innowacji produktu: macierzowo-sieciowe metody pomiaru dojrzałości procesu innowacji produktu I Rutkowski, D Dąbrowski Wydawnictwo Uniwersytetu Ekonomicznego, 2016 | 17 | 2016 |
| Sources of market information, its quality and new product financial performance D Dabrowski Engineering Economics 29 (1), 115-122, 2018 | 16 | 2018 |
| Different sources of market information and product innovativeness D Dąbrowski Economics and Business Review 4 (3), 7-23, 2018 | 9 | 2018 |
| Usability and relational factors in user-perceived quality of online services B Basińska, D Dąbrowski, M Sikorski Studia Ekonomiczne, 18-28, 2013 | 9 | 2013 |
| Szacowanie przewagi konkurencyjnej w procesie rozwoju nowego produktu—ujęcie praktyczne D Dąbrowski Zarządzanie organizacjami w społeczeństwie informacyjnym. Strategie …, 2022 | 6 | 2022 |
| Rodzaje badań marketingowych użytecznych w rozwoju nowych produktów D Dąbrowski Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, 2010 | 6 | 2010 |
| Driving the Image of an Electricity Supplier through Marketing Activities D Dabrowski, J Dabrowski, K Zamasz, M Lis Forum Scientiae Oeconomia 11 (4), 83-98, 2023 | 5 | 2023 |
| Koncepcja systemu marketingu usług edukacyjnych. M Daszkowska, D Dąbrowski | 4 | 2004 |
| The impact of a new product’s novelty and meaningfulness on its commercial performance D Dąbrowski IBIMA Business Review 2022, 998442, 2022 | 3 | 2022 |
Bruno SchivinskiRMIT University, MelbourneBestätigte E-Mail-Adresse bei rmit.edu.au