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Thilo Kunkel
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Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams
T Kunkel, D Funk, B Hill
JSM 27 (3), 2013
2052013
Athlete branding via social media: Examining the factors influencing consumer engagement on Instagram
JP Doyle, Y Su, T Kunkel
European Sport Management Quarterly 22 (4), 506-526, 2022
1972022
Exploring athlete brand image development on social media: The role of signalling through source credibility
S Na, T Kunkel, J Doyle
European Sport Management Quarterly 20 (1), 88-108, 2020
1632020
Developing a Conceptual Understanding of Consumer-based League Brand Associations
T Kunkel, D Funk, C King
Journal of Sport Management 28 (1), 2014
156*2014
Sport brands: Brand relationships and consumer behavior
T Kunkel, R Biscaia
Sport Marketing Quarterly 29 (1), 3-17, 2020
1452020
The rise of an athlete brand: Factors influencing the social media following of athletes
Y Su, BJ Baker, JP Doyle, T Kunkel
Sport Marketing Quarterly 29 (1), 33-46, 2020
1372020
The attractiveness of national and international football leagues: Perspectives of fans of “star clubs” and “underdogs”
J Koenigstorfer, A Groeppel-Klein, T Kunkel
European Sport Management Quarterly 10 (2), 127-163, 2010
1342010
Sports spectator segmentation: Examining the differing psychological connections among spectators of leagues and teams
JP Doyle, T Kunkel, DC Funk
International Journal of Sports Marketing and Sponsorship 14 (2), 20-36, 2013
1332013
The development and change of brand associations and their influence on team loyalty over time
T Kunkel, JP Doyle, DC Funk, J Du, H McDonald
Journal of Sport Management 30 (2), 117-134, 2016
1262016
There is no nil in NIL: Examining the social media value of student-athletes’ names, images, and likeness
T Kunkel, BJ Baker, TA Baker III, JP Doyle
Sport Management Review 24 (5), 839-861, 2021
1032021
Consumers’ perceived value of sport team games—A multidimensional approach
T Kunkel, JP Doyle, A Berlin
Journal of Sport Management 31 (1), 80-95, 2017
982017
The effect of league brand on the relationship between the team brand and behavioral intentions: A formative approach examining brand associations and brand relationships
T Kunkel, DC Funk, D Lock
Journal of Sport Management 31 (4), 317-332, 2017
902017
Exploring sport brand development strategies to strengthen consumer involvement with the product–The case of the Australian A-League
T Kunkel, JP Doyle, DC Funk
Sport Management Review 17 (4), 470-483, 2014
892014
Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy
T Kunkel, J Doyle, S Na
European Sport Management Quarterly 22 (3), 358-378, 2022
862022
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
T Kunkel, M Walker, CM Hodge
European Sport Management Quarterly 19 (3), 373-395, 2019
712019
Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service
T Kunkel, D Lock, JP Doyle
Psychology & Marketing 38 (6), 948-964, 2021
70*2021
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
T Kunkel, R Biscaia, A Arai, K Agyemang
Journal of Sport Management 34 (3), 201-216, 2019
682019
When abs do not sell: The impact of male influencers conspicuously displaying a muscular body on female followers
Y Su, T Kunkel, N Ye
Psychology & marketing 38 (2), 286-297, 2021
632021
The development of a framework to capture perceptions of sport organizations legitimacy
D Lock, K Filo, T Kunkel, JL Skinner
Journal of Sport Management 29 (4), 362-379, 2015
592015
Built to last: Relationship quality management for season ticket holders
MA Lee, T Kunkel, DC Funk, A Karg, H McDonald
European Sport Management Quarterly 20 (3), 364-384, 2020
562020
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