| The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions T Macheka, ES Quaye, N Ligaraba Young Consumers 25 (4), 462-482, 2024 | 51 | 2024 |
| Customer advocay and brand loyalty: the mediating roles of brand relationship quality and trust ES Quaye, C Taoana, R Abratt, P Anabila Journal of Brand Management, 2022 | 37 | 2022 |
| Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction N Tatiana, ES Quaye, YK Saini South African Journal of Business Management 52 (1), a2355, 2021 | 32* | 2021 |
| Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study M Moloi, ES Quaye, YK Saini Electronic Commerce Research and Applications 54, 101172, 2022 | 28 | 2022 |
| Pathways to global versus local brand preferences: The roles of cultural identity and brand perceptions in emerging African markets AA Yeboah-Banin, ES Quaye Journal of Global Marketing 34 (5), 372-391, 2021 | 27 | 2021 |
| Investigating the impact of religiosity on entrepreneurial intentions N McIntyre, ES Quaye, T Anning-Dorson, S Lanivich, S Adomako Journal of Business Research 156, 113528, 2023 | 25 | 2023 |
| Antecedents of brand loyalty in South African retail banking MC Taoana, ES Quaye, R Abratt Journal of Financial Services Marketing, 2021 | 19 | 2021 |
| Personality traits, money attitudes and consumer decision-making styles as predictors of investment products choice in South Africa LJ Ngcamu, ES Quaye, SS Horvey, DC Jaravaza Journal of Consumer Behaviour, 1-14, 2023 | 18 | 2023 |
| Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa A Zici, ES Quaye, DC Jaravaza, Y Saini Cogent Psychology 8 (1), 1991728, 2021 | 18 | 2021 |
| Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis ES Quaye, K Mokgethi, LEK Ameyibor Social Marketing Quarterly 27 (4), 347–369, 2021 | 16 | 2021 |
| An investigation of key determinants of customer loyalty: evidence from Ghana’s mobile telecommunication industry ES Quaye NHH - Norwegian School of Economics, 2012 | 4 | 2012 |
| Healthy lifestyle and behavioural intentions: the role of self-identity, self-efficacy, subjective norms, and attitudes ES Quaye, LEK Ameyibor, K Mokgethi, Y Kabeya Saini International Journal of Spa and Wellness 7 (2), 176-196, 2024 | 3 | 2024 |
| Health and Lifestyle Branding ES Quaye, LEK Ameyibor Marketing Communications and Brand Development in Emerging Economies 1, 147–179, 2022 | 1 | 2022 |
| Cultural Values and Marketing Communications in Emerging Markets ES Quaye Marketing Communications in Emerging Economies, Volume I: Foundational and …, 2021 | 1 | 2021 |
| CONSUMERS’ONLINE PERCEIVED RISKS, EWOM AND PURCHASE INTENTIONS: TESTING A MEDIATED-MODERATED FRAMEWORK IN APPAREL CONSUMPTION IN SOUTH AFRICA MA Tabiri, ES Quaye EMCB 2023 CONFERENCE PROCEEDINGS, 19, 2023 | | 2023 |
| Customer Satisfaction and the Determinants of Firm Value-A Case for JSE Listed Firms B Nteyi, ES Quaye | | 2022 |
| Kaya FM: the challenge of an afropolitan positioning ES Quaye, Y Saini Emerald Emerging Markets Case Studies 11 (2), 1-35, 2021 | | 2021 |
| Relevance of a Healthy Change Process and Psychosocial Work Environment Factors in Predicting Stress, Health Complaints, and Commitment Among Employees in a Ghanaian Bank E Quaye Norges teknisk-naturvitenskapelige universitet, Fakultet for …, 2010 | | 2010 |
| Marketing Communications in Emerging Economies, Volume I H Boateng, A Anani-Bossman, AC Kirgiz, M Gujral | | |
| Online grocery shopping in South Africa: Underlying motivations and challenges KM Maja, E Quaye | | |
Russell AbrattProfessor of Marketing, George Mason UniversityBestätigte E-Mail-Adresse bei gmu.edu
