| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 627 | 2023 |
| Covid-19′ s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data A Sharma, A Adhikary, SB Borah Journal of business research 117, 443-449, 2020 | 596 | 2020 |
| Covid-19 and domestic violence: an indirect path to social and economic crisis A Sharma, SB Borah Journal of family violence, 1-7, 2020 | 372 | 2020 |
| Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics A Sharma, SB Borah, AC Moses Journal of business research 122, 597-607, 2021 | 196 | 2021 |
| A global perspective on the marketing mix across time and space JRK Wichmann, A Uppal, A Sharma, MG Dekimpe International Journal of Research in Marketing 39 (2), 502-521, 2022 | 170 | 2022 |
| Is it too complex? The curious case of supply network complexity and focal firm innovation A Sharma, S Pathak, SB Borah, A Adhikary Journal of Operations Management 66 (7-8), 839-865, 2020 | 122 | 2020 |
| Establishing profitable customer loyalty for multinational companies in the emerging economies: a conceptual framework V Kumar, A Sharma, R Shah, B Rajan Journal of International Marketing 21 (1), 57-80, 2013 | 118 | 2013 |
| Leveraging service recovery strategies to reduce customer churn in an emerging market SB Borah, S Prakhya, A Sharma Journal of the Academy of Marketing Science 48, 848-868, 2020 | 102 | 2020 |
| Leveraging distribution to maximize firm performance in emerging markets V Kumar, S Sunder, A Sharma Journal of Retailing 91 (4), 627-643, 2015 | 102 | 2015 |
| Driving growth of Mwallets in emerging markets: A retailer’s perspective V Kumar, N Nim, A Sharma Journal of the Academy of Marketing Science 47, 747-769, 2019 | 82 | 2019 |
| Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance A Sharma, V Kumar, J Yan, SB Borah, A Adhikary Journal of International Business Studies 50, 365-392, 2019 | 77 | 2019 |
| Influencing acquisition performance in high-technology industries: The role of innovation and relational overlap AR Saboo, A Sharma, A Chakravarty, V Kumar Journal of Marketing Research 54 (2), 219-238, 2017 | 64 | 2017 |
| Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective A Sharma, AC Moses, SB Borah, A Adhikary Journal of Business Research 107, 138-152, 2020 | 61 | 2020 |
| What drives human resource acquisition and retention in social enterprises? An empirical investigation in the healthcare industry in an emerging market A Moses, A Sharma Journal of Business Research 107, 76-88, 2020 | 61 | 2020 |
| Take‐off of online marketing: casting the next generation strategies A Sharma Business Strategy Series 12 (4), 202-208, 2011 | 54 | 2011 |
| Identifying the drivers of luxury brand sales in emerging markets: An exploratory study A Sharma, M Soni, SB Borah, AR Saboo Journal of Business Research 111, 25-40, 2020 | 48 | 2020 |
| Investigating the influence of characteristics of the new product introduction process on firm value: The case of the pharmaceutical industry A Sharma, AR Saboo, V Kumar Journal of Marketing 82 (5), 66-85, 2018 | 47 | 2018 |
| How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market A Adhikary, KS Diatha, SB Borah, A Sharma Journal of the Academy of Marketing Science 49, 882-902, 2021 | 43 | 2021 |
| From silos to synergies: A systematic review of luxury in marketing research A Sharma, M Soni, SB Borah, T Haque Journal of Business Research 139, 893-907, 2022 | 37 | 2022 |
| Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? A Sharma, V Kumar, SB Borah, A Adhikary Journal of International Business Studies 53 (5), 850, 2022 | 36 | 2022 |
