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Ana Babić Rosario
Ana Babić Rosario
Sonstige NamenAna Babic Rosario, Ana Babić
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Jahr
The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors
A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt
Journal of marketing research 53 (3), 297-318, 2016
14872016
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
A Babić Rosario, K De Valck, F Sotgiu
Journal of the Academy of Marketing Science 48 (3), 422-448, 2020
6002020
How consumer digital signals are reshaping the customer journey
DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ...
Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022
1102022
Consumer timework
TD Robinson, E Veresiu, A Babić Rosario
Journal of Consumer Research 49 (1), 96-111, 2022
302022
Paradoxes of social support in virtual support communities: A mixed-method inquiry of the social dynamics in health and wellness Facebook groups
A Babić Rosario, CA Russell, DE Shanahan
Journal of interactive marketing 57 (1), 54-89, 2022
132022
Nostalgiacising: A performative theory of nostalgic consumption
E Veresiu, A Babic-Rosario, T Robinson
NA-Advances in Consumer Research 46, 823-824, 2018
72018
Marketing and Nostalgia: Unpacking the Past and Future of Marketing and Consumer Research on Nostalgia
E Veresiu, TD Robinson, A Babić Rosario
Intimations of Nostalgia, 171-190, 2021
22021
11-J: Moral Legitimation of Hybrid Consumption Practices: a Study of Gluten-Free Lifestyles
A Babic Rosario
ACR North American Advances, 2017
12017
Essays on electronic word of mouth: A multidisciplinary review of dimensions, scholarly communication, and market implications
AB Rosario
Université Paris-Saclay (ComUE), 2016
12016
Against the Grain: a Study of Social Identity Reconstruction in Online'Gluten-Free Living'Communities
A Babic, K de Valck, T Lowrey
ACR North American Advances, 2014
12014
“Tell Me Again How I Need ‘Healthy’Whole Grains?!”: Collective Assessment of Online Credibility and Negotiation of Truth in Difficult Decision-Making Processes
A Babic, K de Valck
ACR European Advances, 2013
12013
Ritual Transformation During Times of Crisis: Extending and Reducing Disrupted Rituals
I Ciampa, A Babić Rosario, K De Valck
Rituals, Consumption and Marketing: A Research Companion, 2025
2025
Influencer marketing unlocked: Understanding the value chains driving the creator economy
B Libai, A Babić Rosario, M Beichert, B Donkers, M Haenlein, R Hofstetter, ...
Journal of the Academy of Marketing Science, 2025
2025
13. L’expérience d’achat alimentaire à la périphérie du supermarché: Une quête de bien-être via des aliments conformes à la norme Whole30
AB Rosario
Gestion, 307-321, 2022
2022
The longstanding obsession with nostalgic consumption-Unpacking the past and future of marketing and consumer research on nostalgia
E Veresiu, T Robinson, A Babic-Rosario
Bristol University Press, 2021
2021
Pre-Consumption of Service Robots: The Role of Narrated Assemblages in Experiential Control
T Robinson, A Babic-Rosario, C Wiertz
10th EIASM Interpretive Consumer Research Workshop, 2019
2019
Food Shopping Experience on the Periphery of the Supermarket: A Social-Media Afforded Quest for Whole30-Compliant Foods and Wellbeing
A Babić Rosario
Food and Experiential Marketing: Pleasure, Wellbeing, and Consumption, 2019
2019
Korištenje Facebooka za promociju konditorskih proizvoda - slučaj Životinjskog carstva (Using Facebook to Promote Confectionery – the Case of Animal Kingdom)
A Babić, M Fraculj
Marketing u Hrvatskoj: 55 poslovnih slučajeva, 393-403, 2012
2012
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