Dawn Iacobucci

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Amy OstromProfessor of Marketing, Arizona State UniversityBestätigte E-Mail-Adresse bei asu.edu
Adam DuhachekBielinski Family Faculty Scholar, Professor of Marketing, University of Illinois-ChicagoBestätigte E-Mail-Adresse bei uic.edu
Deidre PopovichTexas Tech UniversityBestätigte E-Mail-Adresse bei ttu.edu
bobby j calderProfessor of Marketing, Journalism, and PsychologyBestätigte E-Mail-Adresse bei kellogg.northwestern.edu
Kent GraysonKellogg School of ManagementBestätigte E-Mail-Adresse bei kellogg.northwestern.edu
Sergio RománProfessor of Marketing (University of Murcia, Spain)Bestätigte E-Mail-Adresse bei um.es
Geraldine Rosa HendersonProfessor, Marketing, Loyola University ChicagoBestätigte E-Mail-Adresse bei luc.edu
Matthew J. SchneiderDrexel UniversityBestätigte E-Mail-Adresse bei drexel.edu
Sangkil MoonUNC at CharlotteBestätigte E-Mail-Adresse bei uncc.edu
Debbie MacInnisMarshall School of Business University of Southern CaliforniaBestätigte E-Mail-Adresse bei usc.edu
C. Whan ParkRobert E. Brooker Professor of Marketing, University of Southern CaliforniaBestätigte E-Mail-Adresse bei marshall.usc.edu
Stan WassermanRudy Professor of Psychology, Statistics, and Sociology --- Indiana UniversityBestätigte E-Mail-Adresse bei indiana.edu
Frank R. KardesProfessor of Marketing, University of CincinnatiBestätigte E-Mail-Adresse bei uc.edu
Isabel P. RiquelmeProfessor of Marketing, University of Murcia (Spain)Bestätigte E-Mail-Adresse bei um.es
Andreas B. EisingerichProfessor of Marketing, Imperial College Business School, Imperial College LondonBestätigte E-Mail-Adresse bei imperial.ac.uk
Georgios BakamitsosStetson UniversityBestätigte E-Mail-Adresse bei stetson.edu
Xiaoyan DengThe Ohio State UniversityBestätigte E-Mail-Adresse bei osu.edu
Anne CoughlanKellogg School of Management, Northwestern UniversityBestätigte E-Mail-Adresse bei kellogg.northwestern.edu
Paul BergeyUniversity of Western AustraliaBestätigte E-Mail-Adresse bei uwa.edu.au
Vincent OnyemahProfessor, Babson CollegeBestätigte E-Mail-Adresse bei babson.edu

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Dawn Iacobucci

Vanderbilt University

Bestätigte E-Mail-Adresse bei vanderbilt.edu


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Marketing research: methodological foundations GA Churchill, D Iacobucci Dryden Press 199 (1), 2006	10898	2006
Investments in consumer relationships: A cross-country and cross-industry exploration K De Wulf, G Odekerken-Schröder, D Iacobucci Journal of marketing 65 (4), 33-50, 2001	3649	2001
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci Journal of marketing 74 (6), 1-17, 2010	3397	2010
Structural equations modeling: Fit indices, sample size, and advanced topics D Iacobucci Journal of consumer psychology 20 (1), 90-98, 2010	3207	2010
A meditation on mediation: Evidence that structural equations models perform better than regressions D Iacobucci, N Saldanha, X Deng Journal of consumer psychology 17 (2), 139-153, 2007	1838	2007
New media interactive advertising vs. traditional advertising A Bezjian-Avery, B Calder, D Iacobucci Journal of advertising research 38, 23-32, 1998	958	1998
Distinguishing service quality and customer satisfaction: the voice of the consumer D Iacobucci, A Ostrom, K Grayson Journal of consumer psychology 4 (3), 277-303, 1995	836	1995
Marketing research: Methodological foundations D Iacobucci, GA Churchill South-Western Cengage Learning, 2010	698	2010
Mediation analysis D Iacobucci Sage, 2008	678	2008
Advancing alpha: Measuring reliability with confidence D Iacobucci, A Duhachek Journal of consumer psychology 13 (4), 478-487, 2003	664	2003
The calculus of service quality and customer satisfaction: theoretical and empirical differentiation and integration D Iacobucci, KA Grayson, A Ostrom Advances in services marketing and management 3 (C), 1-67, 1994	648	1994
Mediation analysis and categorical variables: The final frontier D Iacobucci Journal of Consumer Psychology 22 (4), 582-594, 2012	625	2012
Toward a more nuanced understanding of the statistical properties of a median split D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 652-665, 2015	546	2015
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction S Moon, PK Bergey, D Iacobucci Journal of marketing 74 (1), 108-121, 2010	517	2010
Commercial and interpersonal relationships; using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm … D Iacobucci, A Ostrom International Journal of research in Marketing 13 (1), 53-72, 1996	500	1996
Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask D Iacobucci Journal of Consumer Psychology 19 (4), 673-680, 2009	499	2009
Gender differences in the impact of core and relational aspects of services on the evaluation of service encounters D Iacobucci, A Ostrom Journal of consumer psychology 2 (3), 257-286, 1993	469	1993
Mean centering helps alleviate “micro” but not “macro” multicollinearity D Iacobucci, MJ Schneider, DL Popovich, GA Bakamitsos Behavior research methods 48, 1308-1317, 2016	467	2016
The median split: Robust, refined, and revived D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 690-704, 2015	461	2015
Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers S Román, D Iacobucci Journal of the academy of Marketing Science 38, 363-382, 2010	449	2010

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