| Targeting and privacy in mobile advertising O Rafieian, H Yoganarasimhan Marketing Science 40 (2), 193-218, 2021 | 255 | 2021 |
| AI and personalization O Rafieian, H Yoganarasimhan Artificial Intelligence in Marketing, 77-102, 2023 | 55 | 2023 |
| Optimizing user engagement through adaptive ad sequencing O Rafieian Marketing Science 42 (5), 910-933, 2023 | 42 | 2023 |
| Variety effects in mobile advertising O Rafieian, H Yoganarasimhan Journal of Marketing Research 59 (4), 718-738, 2022 | 25* | 2022 |
| Revenue-optimal dynamic auctions for adaptive ad sequencing O Rafieian Working paper: Cornell University, 2020 | 15 | 2020 |
| Multiobjective Personalization of Marketing Interventions O Rafieian, A Kapoor, A Sharma Marketing Science, 2024 | 2* | 2024 |
| Privacy and Polarization: An Inference-Based Framework T Bondi, O Rafieian, YJ Yao Available at SSRN 4641822, 2023 | 2 | 2023 |
| A Matrix Completion Solution to the Problem of Ignoring the Ignorability Assumption O Rafieian Available at SSRN 4546996, 2023 | 1 | 2023 |
| Essays on personalization and market design in mobile advertising O Rafieiankoopaei University of Washington, 2020 | 1 | 2020 |
| Personalized Algorithms and the Virtue of Learning Things the Hard Way O Rafieian, S Zuo Cornell SC Johnson College of Business Research Paper (forthcoming), 2024 | | 2024 |
| Web Appendix for Variety Effects in Mobile Advertising O Rafieian, H Yoganarasimhan | | 2021 |
| Web Appendix for “Targeting and Privacy in Mobile Advertising” O Rafieian, H Yoganarasimhan, U Assumption | | 2020 |
Hema YoganarasimhanUniversity of WashingtonBestätigte E-Mail-Adresse bei uw.edu