| MobiSoC: a middleware for mobile social computing applications A Gupta, A Kalra, D Boston, C Borcea Mobile Networks and Applications 14, 35-52, 2009 | 173 | 2009 |
| The mobisoc middleware for mobile social computing: challenges, design, and early experiences C Borcea, A Gupta, A Kalra, Q Jones, L Iftode 1st International ICST Conference on Mobile Wireless Middleware, Operating …, 2010 | 66 | 2010 |
| Viewability prediction for online display ads C Wang, A Kalra, C Borcea, Y Chen Proceedings of the 24th acm international on conference on information and …, 2015 | 22 | 2015 |
| Probabilistic models for ad viewability prediction on the web C Wang, A Kalra, L Zhou, C Borcea, Y Chen IEEE Transactions on Knowledge and Data Engineering 29 (9), 2012-2025, 2017 | 21 | 2017 |
| Webpage depth viewability prediction using deep sequential neural networks C Wang, S Zhao, A Kalra, C Borcea, Y Chen IEEE Transactions on Knowledge and Data Engineering 31 (3), 601-614, 2018 | 20 | 2018 |
| Ad blocking and counter-ad blocking: Analysis of online ad blocker usage S Zhao, C Wang, A Kalra, L Vaks, C Borcea, Y Chen | 20 | 2017 |
| Webpage depth-level dwell time prediction C Wang, A Kalra, C Borcea, Y Chen Proceedings of the 25th acm international on conference on information and …, 2016 | 14 | 2016 |
| To be tough or soft: Measuring the impact of counter-ad-blocking strategies on user engagement S Zhao, A Kalra, C Borcea, Y Chen Proceedings of the Web Conference 2020, 2690-2696, 2020 | 7 | 2020 |
| Reserve price failure rate prediction with header bidding in display advertising A Kalra, C Wang, C Borcea, Y Chen Proceedings of the 25th ACM SIGKDD International Conference on Knowledge …, 2019 | 7 | 2019 |
| Ad blocking whitelist prediction for online publishers S Zhao, A Kalra, C Wang, C Borcea, Y Chen 2019 IEEE International Conference on Big Data (Big Data), 1711-1716, 2019 | 5 | 2019 |
| Revenue-optimized webpage recommendation C Wang, A Kalra, C Borcea, Y Chen 2015 IEEE International Conference on Data Mining Workshop (ICDMW), 1558-1559, 2015 | 4 | 2015 |
| Predictive models and analysis for webpage depth‐level dwell time C Wang, S Zhao, A Kalra, C Borcea, Y Chen Journal of the Association for Information Science and Technology 69 (8 …, 2018 | 3 | 2018 |
| Reserve Price optimization in First-Price Auctions via Multi-Task Learning A Kalra, C Wang, C Borcea, Y Chen 2023 IEEE International Conference on Data Mining (ICDM), 200-209, 2023 | | 2023 |
| Reserve Price Optimization in Display Advertising A Kalra New Jersey Institute of Technology, 2021 | | 2021 |
