| Creating or destroying value through mergers and acquisitions: A marketing perspective M Rahman, M Lambkin Industrial Marketing Management 46, 24-35, 2015 | 129 | 2015 |
| Corporate Social Responsibility And Marketing Performance: The Moderating Role Of Advertising Intensity M Rahman, MÁ Rodríguez-Serrano, M Lambkin Journal of Advertising Research 57 (4), 368-378, 2017 | 112 | 2017 |
| Brand management efficiency and firm value: An integrated resource based and signalling theory perspective M Rahman, RODRÍGUEZ-SERRANO, M. Ángeles and LAMBKIN Industrial Marketing Management 72, 12-126, 2018 | 108* | 2018 |
| Brand equity and firm performance: the complementary role of corporate social responsibility M Rahman, MÁ Rodríguez-Serrano, M Lambkin Journal of Brand Management, 2019 | 107 | 2019 |
| The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter M Rahman, S Aziz, M Hughes Business Strategy and the Environment, 2020 | 103 | 2020 |
| Value creation and appropriation following M&A: A data envelopment analysis M Rahman, M Lambkin, D Hussain Journal of Business Research 69 (12), 5628-5635, 2016 | 77 | 2016 |
| Differentiated brand experience in brand parity through branded branding strategy M Rahman Journal of Strategic Marketing 22 (7), 603-615, 2014 | 64 | 2014 |
| Advertising efficiency and profitability: Evidence from the pharmaceutical industry M Rahman, MÁ Rodríguez-Serrano, M Lambkin Industrial Marketing Management, 2020 | 59 | 2020 |
| The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand M Rahman Journal of Business Research 154, 113296, 2023 | 48 | 2023 |
| Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions M Rahman, MÁ Rodríguez-Serrano, M Hughes British Journal of Management, 2021 | 33 | 2021 |
| Network exploration and exploitation capabilities and foreign market knowledge: The enabling and disenabling boundary conditions for international performance. Faroque, A., Torkkeli, L., Sultana, H., Rahman, M. Industrial Marketing Management 101, 258-271, 2022 | 31 | 2022 |
| The impact of negative customer engagement on market-based assets and financial performance M Rahman, AR Faroque, G Sakka, ZU Ahmed Journal of Business Research 138, 422-435, 2022 | 31 | 2022 |
| Does corporate environmentalism affect corporate insolvency risk? The role of market power and competitive intensity S Aziz, M Rahman, D Hussain, DK Nguyen Ecological Economics 189, 107182, 2021 | 27 | 2021 |
| Corporate environmentalism and brand value: A natural resource-based perspective M Rahman, MÁ Rodríguez-Serrano, AR Faroque Journal of Marketing Theory and Practice 29 (4), 463-479, 2021 | 27 | 2021 |
| Performance implications of export assistance: the mediating role of export entrepreneurship AR Faroque, O Kuivalainen, JU Ahmed, M Rahman, H Roy, MY Ali, ... International Marketing Review, 2022 | 23 | 2022 |
| The standalone and resource-bundling effects of government and nongovernment institutional support on early internationalizing firms’ performance AR Faroque, H Sultana, JU Ahmed, FU Ahmed, M Rahman critical perspectives on international business, 2022 | 17 | 2022 |
| Cross-border mergers and acquisitions: Impact on marketing capability and firm performance M Rahman, M Lambkin, SMR Shams Journal of General Management 46 (2), 129-143, 2021 | 15 | 2021 |
| Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition M Rahman, AS Shimul, I Cheah Industrial Marketing Management 115, 327-338, 2023 | 11 | 2023 |
| Dynamic marketing productivity and firm intangible value: insights from airlines industry M Rahman Journal of Marketing Theory and Practice, 2020 | 11 | 2020 |
| How Does Selling Capability Impact Firm Value? The Moderating Roles of Relative Strategic Emphasis, Market Volatility, and Technological Volatility M Rahman, S Jang, S Ahmed British Journal of Management, 2023 | 8 | 2023 |
