| Modelling e-mail marketing effectiveness – An approach based on hierarchy-of-effects theory ÁJ Lorente-Páramo, Á Hernández-García, J Chaparro-Peláez Management letters 21 (1), 19-27, 2021 | 50* | 2021 |
| How to improve e-mail click-through rates–A national culture approach ÁJ Lorente-Páramo, J Chaparro-Peláez, Á Hernández-García Technological Forecasting and Social Change 161, 120283, 2020 | 30 | 2020 |
| May I have your attention, please? An investigation on opening effectiveness in e-mail marketing J Chaparro-Peláez, Á Hernández-García, ÁJ Lorente-Páramo Review of Managerial Science 16 (7), 2261-2284, 2022 | 17 | 2022 |
| Influence of cultural dimensions on promotional e-mail effectiveness ÁJ Lorente-Páramo, Á Hernández-García, J Chaparro-Peláez Technological Forecasting and Social Change 150, 119788, 2020 | 16 | 2020 |
| La efectividad en el e-mail marketing: modelo teórico unificado y estudio de las influencias culturales ÁJ Lorente Páramo Industriales, 2020 | 5 | 2020 |
| La efectividad en el e-mail marketing: modelo teórico unificado y estudio de las influencias culturales AJL Páramo Universidad Politécnica de Madrid, 2020 | 2 | 2020 |
| E-mail marketing effectiveness: theoretical model and cultural influence ÁJ Lorente-Páramo Univ. Politénica Madrid, 2020 | | 2020 |
| Cultural factors for social change: technological effectiveness of e-mail ÁJ Lorente-Páramo, Á Hernández-García, J Chaparro-Peláez 10th Innovation, Entrepreneurship and Knowledge Academy Conference, Verona …, 2019 | | 2019 |
| A conceptual framework for the study of e-mail marketing effectiveness ÁJ Lorente-Páramo, Á Hernández-García, J Chaparro-Peláez 12th International Conference on Industrial Engineering and Industrial …, 2018 | | 2018 |
Ángel Hernández-GarcíaPhD (Information Systems). Professor, Universidad Politécnica de MadridBestätigte E-Mail-Adresse bei upm.es