| Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation G Prakash, P Pathak Journal of cleaner production 141, 385-393, 2017 | 796 | 2017 |
| Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study A Kumar, G Prakash, G Kumar Journal of Retailing and Consumer Services 58, 102270, 2021 | 419 | 2021 |
| Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation G Prakash, S Choudhary, A Kumar, JA Garza-Reyes, SAR Khan, ... Journal of Retailing and Consumer Services 50, 163-169, 2019 | 376 | 2019 |
| Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment S Sharma, G Prakash, A Kumar, EK Mussada, J Antony, S Luthra Journal of Cleaner Production 303, 127039, 2021 | 231 | 2021 |
| Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products G Prakash, PK Singh, R Yadav Food quality and preference 68, 90-97, 2018 | 169 | 2018 |
| Intentions to use social networking sites (SNS) using technology acceptance model (TAM) an empirical study RV Dixit, G Prakash Paradigm 22 (1), 65-79, 2018 | 65 | 2018 |
| How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM … S Kumar, G Prakash, B Gupta, G Cappiello Technological Forecasting and Social Change 187, 122199, 2023 | 64 | 2023 |
| Trust, convenience and environmental concern in consumer purchase intention for organic food G Prakash, PK Singh, A Ahmad, G Kumar Spanish Journal of Marketing-ESIC 27 (3), 367-388, 2023 | 49 | 2023 |
| Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy A Sharma, JS Pandher, G Prakash Journal of Hospitality and Tourism Insights 6 (2), 1092-1117, 2023 | 33 | 2023 |
| Linking brand personality to brand equity: measuring the role of consumer-brand relationship A Ahmad, S Swain, PK Singh, R Yadav, G Prakash Journal of Indian Business Research 13 (4), 586-602, 2021 | 23 | 2021 |
| Determinants of counterfeit purchase: A study on young consumers of India G Prakash, P Pathak NISCAIR-CSIR, India, 2017 | 22 | 2017 |
| Understanding rural buying behaviour: A study with special reference to FMCG products G Prakash, P Pathak Indian Journal of Marketing, 2014 | 20 | 2014 |
| Does the purchase intention of green consumers align with their zero-waste buying behaviour? An empirical study on a proactive approach towards embracing waste-free consumption G Prakash, S Sharma, A Kumar, S Luthra Heliyon 10 (3), 2024 | 13 | 2024 |
| Exploring the role of augmented reality in purchase intention: Through flow and immersive experience K Pathak, G Prakash Technological Forecasting and Social Change 196, 122833, 2023 | 12 | 2023 |
| Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation P Singh, A Ahmad, G Prakash, PKS Kushwah Asia Pacific Journal of Marketing and Logistics 33 (8), 1798-1813, 2021 | 10 | 2021 |
| Consumer confusion and its consequences in the e-hospitality marketplace: the mediating role of negative emotions A Sharma, J Singh, G Prakash Journal of Service Theory and Practice 33 (4), 488-510, 2023 | 9 | 2023 |
| Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products K Pathak, G Prakash, M Jain, R Agarwal, R Attri Business Strategy and the Environment, 2024 | 7 | 2024 |
| Impact of Gen-AI chatbots on consumer services experiences and behaviors: Focusing on the sensation of awe and usage intentions through a cybernetic lens SL Kanishka Pathak, Gyan Prakash, Ashutosh Samadhiya, Anil Kumar Journal of Retailing and Consumer Services 82 (1), 104120, 2025 | 5 | 2025 |
| Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers M Saini, G Prakash, MZ Yaqub, R Agarwal Journal of Retailing and Consumer Services 81, 103939, 2024 | 5 | 2024 |
| Consumer confusion and negative eWOM in the e-hospitality marketplace: The moderated moderation model of gender and technology self-efficacy A Sharma, JS Pandher, G Prakash Journal of Hospitality and Tourism Insights 7 (4), 2161-2182, 2024 | 5 | 2024 |
Pramod PathakProfessor of Management Studies, Indian School of Mines, DhanbadBestätigte E-Mail-Adresse bei iitism.ac.in
