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Hanna Schramm-Klein
Hanna Schramm-Klein
Professor of Marketing & Retailing, University of Siegen
Bestätigte E-Mail-Adresse bei marketing.uni-siegen.de - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Käuferverhalten
BST Foscht, H Schramm-Kle
Springer Gabler, 2015
10182015
Strategic retail management
J Zentes, D Morschett, H Schramm-Klein
Springer, 2007
6342007
Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?
D Morschett, H Schramm-Klein, B Swoboda
Journal of international management 16 (1), 60-77, 2010
5902010
Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment
G Wagner, H Schramm-Klein, S Steinmann
Journal of Business Research 107, 256-270, 2020
3232020
Brand personality of retailers–an analysis of its applicability and its effect on store loyalty
J Zentes, D Morschett, H Schramm-Klein
The International Review of Retail, Distribution and Consumer Research 18 (2 …, 2008
2912008
Strategic international management
D Morschett, H Schramm-Klein, J Zentes
Springer 23 (2), 2015
2602015
Internationales marketing
J Zentes, B Swoboda, H Schramm-Klein
Vahlen, 2013
2542013
Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
D Morschett, B Swoboda, H Schramm-Klein
Journal of Retailing and Consumer Services 13 (4), 275-287, 2006
2202006
Supply-chain-management und Warenwirtschaftssysteme im Handel
J Hertel, J Zentes, H Schramm-Klein
Springer-Verlag, 2011
2142011
Cross-channel integration–is it valued by customers?
H Schramm-Klein, G Wagner, S Steinmann, D Morschett
The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011
2082011
The relationship between marketing performance, logistics performance and company performance for retail companies
H Schramm-Klein, D Morschett
International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006
1962006
Multi-channel-retailing
H Schramm-Klein
Springer-Verlag, 2003
1852003
The importance of retail brand equity and store accessibility for store loyalty in local competition
B Swoboda, B Berg, H Schramm-Klein, T Foscht
Journal of Retailing and Consumer Services 20 (3), 251-262, 2013
1402013
An intersector analysis of the relevance of service in building a strong retail brand
B Swoboda, F Haelsig, D Morschett, H Schramm‐Klein
Managing Service Quality: An International Journal 17 (4), 428-448, 2007
1382007
Who is the loser when I lose the game? Does losing an advergame have a negative impact on the perception of the brand?
C Steffen, G Mau, H Schramm-Klein
Journal of Advertising 42 (2-3), 183-195, 2013
1112013
Retailer corporate social responsibility is relevant to consumer behavior
H Schramm-Klein, J Zentes, S Steinmann, B Swoboda, D Morschett
Business & Society 55 (4), 550-575, 2016
1102016
Moderating role of involvement in building a retail brand
B Swoboda, F Haelsig, H Schramm‐Klein, D Morschett
International Journal of Retail & Distribution Management 37 (11), 952-974, 2009
1102009
Is it human? The role of anthropomorphism as a driver for the successful acceptance of digital voice assistants
K Wagner, F Nimmermann, H Schramm-Klein
1042019
Handbuch Handel
J Zentes, B Swoboda, D Morschett, H Schramm-Klein
Gabler, 2006
1022006
Brand communication success in online consumption communities: An experimental analysis of the effects of communication style and brand pictorial representation
S Steinmann, G Mau, H Schramm‐Klein
Psychology & Marketing 32 (3), 356-371, 2015
942015
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