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Albert M. Muñiz, Jr.
Albert M. Muñiz, Jr.
Driehaus College of Business, DePaul University
Bestätigte E-Mail-Adresse bei depaul.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Brand community
AM Muñiz Jr., TC O'guinn
Journal of consumer research 27 (4), 412-432, 2001
95652001
How brand community practices create value
HJ Schau, AM Muñiz Jr, EJ Arnould
Journal of marketing 73 (5), 30-51, 2009
38942009
Religiosity in the abandoned Apple Newton brand community
AM Muñiz Jr, HJ Schau
Journal of consumer research 31 (4), 737-747, 2005
17442005
Vigilante marketing and consumer-created communications
AM Muñiz Jr, HJ Schau
Journal of Advertising 36 (3), 35-50, 2007
6392007
American Girl and the brand gestalt: Closing the loop on sociocultural branding research
N Diamond, JF Sherry Jr, AM Muñiz Jr, MA McGrath, RV Kozinets, ...
Journal of Marketing 73 (3), 118-134, 2009
4642009
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place
S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muñiz Jr, ...
Journal of Retailing 85 (3), 363-375, 2009
4332009
O’Guinn, TC (2001): Brand Community
AM Muniz
Journal of consumer research 27 (4), 412-432, 2001
4142001
JR., and Thomas C. O ‘Guinn.—Brand Community.“
AM Muniz
Journal of Consumer Research 27 (4), 2001
3342001
How to inspire value-laden collaborative consumer-generated content
AM Muñiz Jr, HJ Schau
Business Horizons 54 (3), 209-217, 2011
3272011
Us versus them: oppositional brand loyalty and the cola wars
AM Muñiz Jr, LO Hamer
ACR North American Advances, 2001
2592001
Brand communities and personal identities: Negotiations in cyberspace
HJ Schau, AM Muñiz Jr
Advances in consumer research 29 (1), 344-349, 2002
2582002
Communal consumption and the brand
TC O’GUINN, JR Albert M Muñiz
Inside consumption, 274-294, 2005
2342005
Collaborating with customer communities: Lessons from the LEGO Group
YM Antorini, AM Muñiz Jr, T Askildsen
MIT Sloan Management Review 53 (3), 73-95, 2012
2332012
Marketing artistic careers: Pablo Picasso as brand manager
AM Muñiz Jr, T Norris, GA Fine
European Journal of Marketing 48 (1/2), 68-88, 2014
1242014
Brand community and the sociology of brands
AM Muñiz Jr, TC O’Guinn
Advances in consumer research 23, 265, 1996
951996
The benefits and challenges of collaborating with user communities
YM Antorini, AM Muñiz Jr
Research-Technology Management 56 (3), 21-28, 2013
902013
Collective brand relationships
TC O’Guinn, AM Muniz Jr
Handbook of brand relationships, 195-216, 2014
862014
A tale of tales: the Apple Newton narratives
HJ Schau, AM Muñiz Jr
Journal of Strategic Marketing 14 (1), 19-33, 2006
772006
Temperance and religiosity in a non-marginal, non-stigmatized brand community
HJ Schau, AM Muñiz Jr
Consumer tribes, 144-62, 2007
512007
O‟ Guinn, TC (2001). Brand community
AM Muniz Jr, LO Hamer
Journal of Consumer Research 27 (4), 412-431, 0
46
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