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Bárbara Castillo-Abdul (0000-0002-3711-1519)
Bárbara Castillo-Abdul (0000-0002-3711-1519)
University of Desing, Innovation and Technology (UDIT)
Bestätigte E-Mail-Adresse bei udit.es - Startseite
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Zitiert von
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Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
B Castillo-Abdul, A Pérez-Escoda, E Núnez-Barriopedro
Media and Communication 10 (1), 2022
802022
Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School Students
J Gil-Quintana, V Malvasi, B Castillo-Abdul, LM Romero-Rodríguez
Sustainability 18, s/p, 2020
742020
Kid influencer in Spain:Understanding the themes they address and preteens’ engagement with their YouTube channels
B Castillo-Abdul, LM Romero-Rodríguez, AM Larrea-Ayala
Heliyon 6 (S/N), e05056, 2020
652020
Influence and relationship between Branded Content and the social media consumer interactions of the luxury fashion brand Manolo Blahnik
B Castillo-Abdul, M Bonilla-del-Río, E Núñez Barriopedro
Publications 9 (10), s/p, 2021
562021
Social media fostering happiness management: three luxury brands case study on Instagram
B Castillo-Abdul, A Pérez-Escoda, S Civila
Corporate Governance, 2021
422021
Comunicación para la motivación. Claves de la asertividad y del trabajo en equipo en las organizaciones
LM Romero-Rodríguez, B Castillo-Abdul
R. Ravina-Ripoll, LB Tobar Pesántez y E. Nuñez Barriopedro (Coords …, 2019
382019
Influencers With Intellectual Disability in Digital Society: An Opportunity to Advance in Social Inclusion
M Bonilla-del-Río, B Castillo-Abdul, R García-Ruiz, A Rodríguez-Martín
Media and Communication 10 (1), 2022
372022
From the immediacy of the cybermedia to the need for slow journalism: Experiences from Ibero-america
LM Romero-Rodríguez, S Tejedor, B Castillo-Abdul
Journalism Practice, 2021
372021
Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
B Castillo-Abdul, LM Romero-Rodríguez, J Balseca
SAGE Open 11 (4), 21582440211056609, 2021
362021
Comportamiento del mercado digital respecto a la moda sostenible: Estudio de caso de influencers españolas
B Castillo-Abdul, LM Romero-Rodríguez, EL Gonzalez-Carrion
Revista Venezolana de Gerencia, 1559-1582, 2020
33*2020
Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
B Castillo-Abdul, E Ortega Fernandez, LM Romero-Rodriguez
Management Decision 62 (2), 471-491, 2024
312024
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
LM Romero-Rodriguez, B Castillo-Abdul
Journal of Management Development 42 (6), 425-435, 2023
312023
‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
B Castillo-Abdul, D Jaramillo-Dent, LM Romero-Rodríguez
International Journal of Environmental Research and Public Health 18, 4359, 2021
242021
Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram
JD Barquero-Cabrero, B Castillo-Abdul, JA Talamás-Carvajal, ...
Humanities and Social Sciences Communications 10 (301), 1-12, 2023
232023
Prosumidores emergentes: Redes sociales, alfabetización y creación de contenidos
B Castillo-Abdul, V García-Prieto
182021
Comunicación para la efectividad laboral y el happiness management: Revisión crítico-analítica de la literatura
LM Romero-Rodríguez, B Castillo-Abdul, RR Ripoll
17*
YouTube videos for young children: An exploratory study
MC Caldeiro-Pedreira, P Renés, B Castillo-Abdul, I Aguaded
Digital Education Review, 32-43, 2022
132022
El «efecto ventrílocuo» en las agencias internacionales de noticias. Revisión teórica e incidencia en las nuevas formas de desinformación
S Civila, B Castillo-Abdul, LM Romero-Rodríguez
122021
Comunicación digital: la transformación de la realidad y la conciencia
B Castillo-Abdul
Comunicación, 109-112, 2020
122020
The Process of The Transfer of Hate Speech to Demonization and Social Polarization
LM Romero-Rodríguez, B Castillo-Abdul, P Cuesta-Valiño
Politics and Governance 11 (2), 2023
112023
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