| Human decision-making biases in the moral dilemmas of autonomous vehicles DA Frank, P Chrysochou, P Mitkidis, D Ariely Scientific reports 9 (1), 13080, 2019 | 103 | 2019 |
| Sweetening the deal: The ingredients that drive consumer adoption of online grocery shopping DA Frank, AO Peschel Journal of Food Products Marketing 26 (8), 535-544, 2020 | 90 | 2020 |
| Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample B Bago, M Kovacs, J Protzko, T Nagy, Z Kekecs, B Palfi, M Adamkovic, ... Nature human behaviour 6 (6), 880-895, 2022 | 73 | 2022 |
| In companies we trust: consumer adoption of artificial intelligence services and the role of trust in companies and AI autonomy DA Frank, LF Jacobsen, HA Søndergaard, T Otterbring Information Technology & People 36 (8), 155-173, 2023 | 42 | 2023 |
| The paradox of technology: Negativity bias in consumer adoption of innovative technologies DA Frank, P Chrysochou, P Mitkidis Psychology & Marketing 40 (3), 554-566, 2023 | 42 | 2023 |
| Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers DA Frank, T Otterbring Technological Forecasting and Social Change 189, 122345, 2023 | 30 | 2023 |
| Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic DA Frank, CT Elbæk, CK Børsting, P Mitkidis, T Otterbring, S Borau PloS one 16 (11), e0259928, 2021 | 25 | 2021 |
| Crypto cravings: Gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality EK Nyhus, DA Frank, MK Król, T Otterbring Psychology & Marketing 41 (3), 447-464, 2024 | 16 | 2024 |
| Motivating consumers for health and fitness: The role of app features V Stancu, DA Frank, L Lähteenmäki, KG Grunert Journal of Consumer Behaviour 21 (6), 1506-1521, 2022 | 16 | 2022 |
| Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores DA Frank, AO Peschel, T Otterbring, J DiPalma, S Steinmann The International Review of Retail, Distribution and Consumer Research 34 (2 …, 2024 | 6 | 2024 |
| Autonomy, power and the special case of scarcity: Consumer adoption of highly autonomous artificial intelligence DA Frank, T Otterbring British Journal of Management 35 (4), 1700-1723, 2024 | 5 | 2024 |
| How the Presence of Employee Avatars Affects Metaverse Shopping Behavior: “Can I Help You Buy Condoms?” Virtual Sales Promotions in Embarrassing Shopping Settings DA Frank, J Dipalma, S Steinmann, T Otterbring Journal of advertising research 64 (3), 335-352, 2024 | 3 | 2024 |
| A Systematic Literature Review Linking Consumer Adoption of Cryptocurrencies to Gender, Personality Traits, and Overconfidence DA Frank, T Otterbring, MK Krol, EK Nyhus Advances in Blockchain Research and Cryptocurrency Behaviour, 5, 2024 | 2 | 2024 |
| VR retail lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure AO Peschel, LF Jacobsen, DA Frank, S Steinmann Adjunct proceedings of the 2022 Nordic human-computer interaction conference …, 2022 | 2 | 2022 |
| Consumer adoption of artificial intelligence technology: The role of ethics and trust DA Frank Aarhus BSS, School of Business and Social Sciences, Aarhus University, 2020 | 2 | 2020 |
| Custom Model Builder 1.1 for PROCESS 3.1 DA Frank | 2 | 2019 |
| Navigating uncertainty: Exploring consumer acceptance of artificial intelligence under self-threats and high-stakes decisions DA Frank, P Chrysochou, P Mitkidis, T Otterbring, D Ariely Technology in Society 79, 102732, 2024 | 1 | 2024 |
| Visual fidelity in the metaverse matters for memory performance AO Peschel, DA Frank, D Blumenkranz, S Steinmann Technological Forecasting and Social Change 205, 123511, 2024 | 1 | 2024 |
| From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness LF Jacobsen, DA Frank, HA Søndergaard, AO Peschel Journal of Business Research 189, 115184, 2025 | | 2025 |
| Fit for AI? How a Company's AI fit Determines its Innovativeness and Relative Attractiveness on the Consumer Market LF Jacobsen, DA Frank, M Nejad AMA Summer Academic Conference, 737, 2024 | | 2024 |
Tobias OtterbringProfessor, University of AgderBestätigte E-Mail-Adresse bei uia.no