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Carla Ferraro
Carla Ferraro
Professor of Marketing, Swinburne University of technology
Bestätigte E-Mail-Adresse bei swin.edu.au - Startseite
Titel
Zitiert von
Zitiert von
Jahr
From data to action: How marketers can leverage AI
C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis
Business horizons 63 (2), 227-243, 2020
5582020
The role of fashionability in second-hand shopping motivations
C Ferraro, S Sands, J Brace-Govan
Journal of retailing and consumer services 32, 262-268, 2016
3742016
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
JD Newton, Y Tsarenko, C Ferraro, S Sands
Journal of Business Research 68 (9), 1974-1981, 2015
3322015
Unreal influence: Leveraging AI in influencer marketing
S Sands, CL Campbell, K Plangger, C Ferraro
European Journal of Marketing 56 (6), 1721-1747, 2022
2832022
Segmenting consumer reactions to social network marketing
C Campbell, C Ferraro, S Sands
European Journal of Marketing 48 (3/4), 432-452, 2014
2042014
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
S Sands, C Ferraro, V Demsar, G Chandler
Business Horizons 65 (6), 777-788, 2022
2002022
Environmentally conscious consumption: The role of retailers and peers as external influences
Y Tsarenko, C Ferraro, S Sands, C McLeod
Journal of Retailing and Consumer Services 20 (3), 302-310, 2013
1952013
Segmenting multichannel consumers across search, purchase and after-sales
S Sands, C Ferraro, C Campbell, J Pallant
Journal of Retailing and Consumer Services 33, 62-71, 2016
1832016
Managing the human–chatbot divide: how service scripts influence service experience
S Sands, C Ferraro, C Campbell, HY Tsao
Journal of Service Management 32 (2), 246-264, 2021
1782021
Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers
C Ferraro, A Hemsley, S Sands
Business Horizons 66 (4), 463-479, 2023
1002023
Who shares? Profiling consumers in the sharing economy
S Sands, C Ferraro, C Campbell, J Kietzmann, VV Andonopoulos
Australasian Marketing Journal 28 (3), 22-33, 2020
782020
Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement
C Bond, C Ferraro, S Luxton, S Sands
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2010
662010
When and how consumers are willing to exchange data with retailers: An exploratory segmentation
JI Pallant, JL Pallant, SJ Sands, CR Ferraro, E Afifi
Journal of Retailing and Consumer Services 64, 102774, 2022
592022
Does the online channel pay? A comparison of online versus offline information search on physical store spend
S Sands, C Ferraro, S Luxton
The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010
572010
Retailers' strategic responses to economic downturn: insights from down under
S Sands, C Ferraro
International Journal of Retail & Distribution Management 38 (8), 567-577, 2010
572010
Customer-to-noncustomer interactions: Extending the ‘social’dimension of the store environment
S Sands, E Harper, C Ferraro
Journal of Retailing and Consumer Services 18 (5), 438-447, 2011
552011
Alternative protein consumption: A systematic review and future research directions
J Nguyen, C Ferraro, S Sands, S Luxton
International Journal of Consumer Studies 46 (5), 1691-1717, 2022
532022
Consumer cross-channel behaviour: is it always planned?
I Maggioni, SJ Sands, CR Ferraro, JI Pallant, JL Pallant, L Shedd, D Tojib
International Journal of Retail & Distribution Management 48 (12), 1357-1375, 2020
472020
Seeing light in the dark: Investigating the dark side of social media and user response strategies
S Sands, C Campbell, C Ferraro, A Mavrommatis
European Management Journal 38 (1), 45-53, 2020
462020
Buffering B2B service failure: The role of customer engagement
S Sands, C Campbell, C Ferraro, K Plangger
Industrial Marketing Management 103, 47-60, 2022
392022
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