| Does Previous Experience with the Unified Payments Interface (UPI) Affect the Usage of Central Bank Digital Currency (CBDC)? M Gupta, S Taneja, V Sharma, A Singh, R Rupeika-Apoga, K Jangir Journal of Risk and Financial Management 16 (6), 286, 2023 | 45 | 2023 |
| Impact of E-Banking Service Quality on Customer Satisfaction A Singh, J Sharma, J Singh International Journal of Recent Technology and Engineering 8 (5), 2296, 2020 | 28 | 2020 |
| Technological Advancement-Based Paradigm Shift: A Focus Shift from Large Screen to Small Screen A Singh, A Jain, B Singla International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 20 | 2019 |
| Cultural Marketing in the Digital Era S Taneja, M Gupta, P Bhushan, M Bhatnagar, A Singh Cultural Marketing and Metaverse for Consumer Engagement, 109-122, 2023 | 18 | 2023 |
| Service quality in the retail banking sector-A study of selected public and new Indian private sector banks in India A Baghla, A Singh IJAR 2 (6), 598-603, 2016 | 18 | 2016 |
| A Globetrotter to the Future of Marketing: Metaverse R Reepu, S Taneja, E Ozen, A Singh Cultural Marketing and Metaverse for Consumer Engagement, 1-11, 2023 | 16 | 2023 |
| Optimizing Augmented Reality and Virtual Reality for Customer Engagement R Bansal, G Shukla, A Gupta, A Singh, N Pruthi Promoting Consumer Engagement Through Emotional Branding and Sensory …, 2023 | 16 | 2023 |
| Market segmentation in FMCG: time to drive new basis for market segmentation A Singh International journal of research in commerce & management 1 (8), 140-145, 2010 | 16 | 2010 |
| An Empirical Study of the Factors Affecting Online Shopping Behavior of the Indian Consumers A Singh, A Singh, TS Vij, A Pardesi International Journal of Advanced Science and Technology 29 (8s), 406-411, 2020 | 13 | 2020 |
| Contract Manufacturing: The Boon for Developing Economies B Singla, A Singh International Journal of Innovative Technology and Exploring Engineering …, 2019 | 13 | 2019 |
| Impact of Social Media on Consumer Behaviour A Singh Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (5 …, 2021 | 11 | 2021 |
| ANALYZING THE SERVICE QUALITY OF BANKS IN PUNJAB A Singh, B Singla, S Sharma Test Engineering and Management 82 (1), 16101, 2020 | 9 | 2020 |
| Impact of demographical factors on the purchasing behaviour of the customers’ with special reference to FMCG: An empirical study A Singh Internal Journal of Research in Commerce Management 2 (3), 2011 | 9 | 2011 |
| Study of the key market segmentation and targeting strategies followed by the leading FMCG companies in India A Singh, A Chandhok Asian Journal of Management Research, 550-557, 2010 | 9 | 2010 |
| Applying Metalytics to Measure Customer Experience in the Metaverse D Bathla, A Singh IGI Global, USA, 2022 | 8 | 2022 |
| Cultural marketing and metaverse for consumer engagement A Singh, S Sharma, A Singh, M Unanoglu, S Taneja IGI Global, 2023 | 7 | 2023 |
| Redefining Virtual Teaching Learning Pedagogy R Bansal, R Singh, A Singh, K Chaudhary, T Rasul John Wiley & Sons, 2023 | 7 | 2023 |
| An initiative to green information technology B Singla, A Singh International Journal of Advanced Science and Technology 29 (4s), 363-372, 2020 | 7 | 2020 |
| An Empirical Study of Factors Affecting the Selection of Point of Purchase Location: A Case of FMCG Industry A Singh, B Singla, S Sharma International Journal of Control and Automation 13 (2s), 72-78, 2020 | 7 | 2020 |
| FMCGs sector in India: a strategical view A Singh, A Chandhok ASIAN JOURNAL OF MANAGEMENT RESEARCH, 2010 | 6 | 2010 |
