| Driving forces of green consumption in sharing economy R Khan, TM Awan, T Fatima, M Javed Management of Environmental Quality: An International Journal 32 (1), 41-63, 2020 | 38 | 2020 |
| Unboxing the Green Box: An empirical assessment of Buying Behavior of Green Products T Raza Ch, TM Awan, HA Malik, T Fatima World Journal of Entrepreneurship, Management and Sustainable Development, 2021 | 37 | 2021 |
| Assessing behavioral intentions of solar energy usage through value-belief-norm theory M Awais, T Fatima, TM Awan Management of Environmental Quality: An International Journal 33 (6), 1329-1343, 2022 | 36 | 2022 |
| Examining Factors Influencing Adoption of M-Payment: Extending UTAUT2 with Perceived Value T Fatima, DS Kashif, DM Kamran, DTM Awan International Journal of Innovation, Creativity and Change 15 (1), 2021 | 28 | 2021 |
| Impact of advertising beliefs and personalization on attitude towards advertising; Mediating role of advertising value T Fatima, T Abbas International Journal of Business Management and Commerce 1 (2), 10-19, 2016 | 22 | 2016 |
| Signaling effect of brand credibility between fairness (price, product) and attitude of women buyers. M Mansoor, T Fatima, S Ahmad Abasyn University Journal of Social Sciences 13 (1), 2020 | 21 | 2020 |
| Classification of m-payment users’ behavior using machine learning models F Aslam, TM Awan, T Fatima Journal of Financial Services Marketing, 1-12, 2022 | 11 | 2022 |
| Community Safety Behavior in Response to Coronavirus Pandemic ZKK Ruqia Khan, Tayyba Fatima, Thurasamy Ramayah, Tahir Mumtaz Awan Illness, Crisis & Loss 31 (1), 73-99, 2023 | 5 | 2023 |
| Impact of interactive and supportive service innovation in customer retention through the interplay of value creation and participation T Fatima, TM Awan, M Kamran, A Shahzad Foundation University Journal of Business & Economics 6 (1), 111-126, 2021 | 4 | 2021 |
| Antecedents of individual safety behavior during the pandemic times ZK Kayani, T Fatima, T Ramayah, TM Awan, R Khan | 2 | 2021 |
| Interactive websites of e-Malls instigate intentions to generate e-WoM TM Awan, T Latif, A Faheem, T Fatima International Journal of Electronic Marketing and Retailing Publisher, 2021 | 1 | 2021 |
| Perceived risk & Intention to invest through online real-estate sites K Zaheer, T Mumtaz, T Fatima, M Kamran, M Alharthi Real Estate Management and Valuation, 2, 2025 | | 2025 |
| Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility T Fatima, TM Awan, OF Malik Global Management Science Review 9 (3), 21-35, 2024 | | 2024 |
| ACCELERATORS AND RESTRICTORS OF MADE-IN-CHINA COVID-19 VACCINE ACCEPTANCY. T FaTima, TM AWAN, M KAMRAN, R Khan Journal of Modern Science 51 (2), 2023 | | 2023 |
| Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation T Fatima, M Kamran, TM Awan, M Szostak, M Sarfraz Journal of Intercultural Management 15 (4), 39-65, 2023 | | 2023 |
| Role of Big Data in Agile Business Management: A Conceptual Framework Fatima, T., Awan, TM. Agile Leadership for Industry 4.0: An Indispensable Approach for the Digital Era, 2023 | | 2023 |
| Academia Diversity of Human Resource can Lead to the Conflict in Public Sector Universities MA Chuadhry, MG Bhatti, MTF Fatima The Dialogue 17 (4), 88-100, 2022 | | 2022 |
| Playing for Value: Understanding the Impact of Perceived Value and Engagement on Payment Intentions in Freemium Game ZR Pitafi, TM Awan, T Fatima Available at SSRN 4963957, 0 | | |
Dr. Tahir Mumtaz AwanCOMSATS University Islamabad, PK; School of Business Sciences, University of Witwatersrand, SABestätigte E-Mail-Adresse bei comsats.edu.pk