Artikel mit Open-Access-Mandaten - Maja ŠerićWeitere Informationen
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
M Šerić, I Gil-Saura, ME Ruiz-Molina
International Journal of Hospitality Management 39, 144-156, 2014
Mandate: Government of Spain
ICT, IMC, and brand equity in high-quality hotels of Dalmatia: An analysis from guest perceptions
M Šerić, I Gil-Saura
Journal of Hospitality Marketing & Management 21 (8), 821-851, 2012
Mandate: Government of Spain
Influence of environmental practices on brand equity, satisfaction and word of mouth
MS Moise, I Gil-Saura, M Šerić, ME Ruiz Molina
Journal of Brand Management 26, 646-657, 2019
Mandate: Government of Spain
Insights on integrated marketing communications: Implementation and impact in hotel companies
M Šeric, I Gil-Saura, Đ Ozretić-Došen
International Journal of Contemporary Hospitality Management 27 (5), 958-979, 2015
Mandate: Government of Spain
Relationships between social Web, IMC and overall brand equity: An empirical examination from the cross-cultural perspective
M Šerić
European Journal of Marketing 51 (3), 646-667, 2017
Mandate: Government of Spain
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
M Šerić, DG Praničević
Journal of Hospitality Marketing & Management 27 (2), 218-238, 2018
Mandate: Government of Spain
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
M Šerić, J Mikulić, I Gil-Saura
Current Issues in Tourism 21 (14), 1621-1643, 2018
Mandate: Government of Spain
The impact of value co-creation in sustainable services: understanding generational differences
M Bordian, I Gil-Saura, M Šerić
Journal of Services Marketing 37 (2), 155-167, 2023
Mandate: Government of Spain
Customer-based brand equity building: Empirical evidence from Croatian upscale hotels
M Šerić, I Gil-Saura, J Mikulić
Journal of Vacation Marketing 23 (2), 133-144, 2017
Mandate: Government of Spain
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
M Šeric, I Gil-Saura, A Mollá-Descals
Journal of Service theory and Practice 26 (1), 2-27, 2016
Mandate: Government of Spain
Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?
M Šerić, I Gil-Saura
International Journal of Contemporary Hospitality Management 31 (9), 3526-3546, 2019
Mandate: Government of Spain
Content analysis of the empirical research on IMC from 2000 to 2015
M Šerić
Journal of Marketing Communications 24 (7), 647-685, 2018
Mandate: Government of Spain
The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels
M Eugenia Ruiz-Molina, I Gil-Saura, M Šerić
Journal of Hospitality and Tourism Technology 4 (2), 96-118, 2013
Mandate: Government of Spain
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
M Šerić, M Vernuccio
Current Issues in Tourism 23 (17), 2127-2145, 2020
Mandate: Government of Spain
Loyalty in high-quality hotels of Croatia: From marketing initiatives to customer brand loyalty creation
M Šerić, I Gil-Saura, A Mollá-Descals
Journal of Relationship Marketing 12 (2), 114-140, 2013
Mandate: Government of Spain
Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic
M Šerić, ĐO Došen, J Mikulić
Current issues in tourism 26 (2), 224-241, 2023
Mandate: Government of Spain
Integrated Marketing Communications in high-quality hotels of Central and Southern Dalmatia: A study from the perspective of managers and guests/integrirana Marketinska …
M Seric
Trziste= Market 24 (1), 67, 2012
Mandate: Government of Spain
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia
M Šerić, J Mikulić
Tourism review 78 (3), 697-711, 2023
Mandate: Government of Spain
New technologies and information management in the hospitality industry: Analysis between upscale hotels in Italy and Croatia.
M Šerić, IG Saura
Acta turistica 24 (1), 2012
Mandate: Government of Spain
A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
M Šerić
Journal of Hospitality and Tourism Insights 1 (4), 340-366, 2018
Mandate: Government of Spain
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