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Emma K. Macdonald
Emma K. Macdonald
Professor, Strathclyde Business School, University of Strathclyde, Scotland, UK
Bestätigte E-Mail-Adresse bei strath.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
EK Macdonald, BM Sharp
Journal of Business Research 48 (1), 5-15, 2000
14372000
The impact of different touchpoints on brand consideration
S Baxendale, EK Macdonald, H Wilson
Journal of Retailing, DOI: http://dx.doi.org/10.1016/j.jretai., 2015
6782015
How Business Customers Judge Solutions: Solution Quality and Value in Use
EK Macdonald, M Kleinaltenkamp, HN Wilson
Journal of Marketing 80 (3), 96-120, 2016
5552016
Assessing value-in-use: A conceptual framework and exploratory study
EK Macdonald, H Wilson, V Martinez, A Toossi
Industrial Marketing Management 40 (5), 671-682, 2011
5362011
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness
E Macdonald, B Sharp
Massey University, Department of Marketing, 2003
4542003
Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation
R Watson, HN Wilson, P Smart, EK Macdonald
Journal of Product Innovation Management 35 (2), 254-279, 2018
3762018
Consumer savvy: conceptualisation and measurement
EK Macdonald, MD Uncles
Journal of Marketing Management 23 (5-6), 497-517, 2007
1502007
Exploring the link between cause‐related marketing and brand building
MJ Polonsky, EK Macdonald
International Journal of Nonprofit and Voluntary Sector Marketing 5 (1), 46-57, 2000
1182000
Resource integration, value creation and value destruction in collective consumption contexts
HL Bruce, HN Wilson, EK Macdonald, B Clarke
Journal of Business Research 103, 173-185, 2019
902019
Better customer insight-in real time
EK Macdonald, HN Wilson, U Konus
Harvard Business Review 90 (9), 102-+, 2012
882012
Why your customers' social identities matter: The way consumers see themselves determines their behaviour - and you can influence that
G Champniss, H Wilson, EK Macdonald
Harvard Business Review, 88-96, 2015
85*2015
How organisations generate and use customer insight
E Said, EK Macdonald, HN Wilson, J Marcos
Journal of Marketing Management 31 (9-10), 1158-1179, 2015
732015
Business-nonprofit engagement in sustainability-oriented innovation: What works for whom and why?
R Watson, HN Wilson, EK Macdonald
Journal of Business Research, 2020
722020
Identifying the right solution customers: A managerial methodology
K Windler, U Jüttner, S Michel, S Maklan, EK Macdonald
Industrial Marketing Management 60, 173-186, 2017
642017
The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts
C Kelleher, H N. Wilson, EK Macdonald, J Peppard
Journal of Service Research 22 (2), 120-138, 2019
632019
Policy for sustainable entrepreneurship: A crowdsourced framework
R Watson, KR Nielsen, HN Wilson, EK Macdonald, C Mera, L Reisch
Journal of Cleaner Production 383, 135234, 2023
432023
Antecedents of Retweeting in a (Political) Marketing Context
L Walker, PR Baines, R Dimitriu, EK Macdonald
Psychology & Marketing 34 (3), 275-293, 2017
432017
Measuring communication channel experiences and their influence on voting in the 2010 British General Election
P Baines, EK Macdonald, H Wilson, F Blades
Journal of Marketing Management 27 (7-8), 691-717, 2011
312011
No I won't, but yes we will: Driving sustainability-related donations through social identity effects
G Champniss, HN Wilson, EK Macdonald, R Dimitriu
Technological Forecasting and Social Change 111, 317-326, 2016
282016
The savvy French consumer: a cross-cultural replication
M Garnier, EK Macdonald
Journal of Marketing Management 25 (9-10), 965-986, 2009
272009
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